Featuring an interview with Dan Heath, Co-Author of the New York Times bestselling book, “Made to Stick.”
Why do some ideas spread like wildfire while others sprout and die out?
Why do some great ideas, with world-altering potential, die on the vine–never to grace us with their fruit? When, if communicated properly, they might have turned our world upside down?
We’ll explore those questions with Dan Heath, co-author of the bestselling book, “Made to Stick.”
But first …
I pitched an idea for a new product and promotional campaign to our company Leadership Board. It’s titled …
The Terrible Tumultuous Terrestrial Total Tipover
The scene: The world is struck by an electromagnetic storm of apocalyptic proportion. It’s causing the earth to tip over on its axis.
All life will be wiped out in a flash. Unimaginable horrors.
But wait! Read More of this by my dear friend Steve Kayser
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