The Visual Side of Customer Service {Infographic}

The human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual.

On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement. However, I recently discovered an interesting video engagement enablement that engages your audience by making your online videos easier to browse, view, share and track at http://www.vinjavideo.com/… something I experimenting by myself these days.

Further, I would add that its important to view all these customer service or engagement channels in an holistic view rather than in isolation. I understand that few channels are important than others, however not having an updated content on one could lead to poor engagement. Therefore, no matter how many channel you would like to add into your marketing armory, you need to ensure that you have adequate resource to ensure an ongoing commitment and update to each channel. If you can’t maintain it then don’t start it. 

Courtesy Gryffin, this below infographic provides an interesting insight into the “Visual” element(s) of customer service.

Best Practice Guide: Marketing on Facebook – by Facebook

Five guiding principles to create a Facebook strategy that is social by design, increases traffic and sales by amplifying the most powerful type of marketing – word of mouth.

At Facebook, everything they do is about making the world more open and connected. This has a profound impact on the way people communicate and interact. They are continually developing authentic ways for people to connect with one another as well as with the businesses, brands and institutions they care about, both on Facebook and across the web.

Facebook allows marketers to stay connected with people throughout their day whether they are on their computers or mobile devices, at home or at work, watching TV or shopping with friends. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.

Connecting with people is just the beginning. In the Guide you will find best practices for reaching your businesses objectives on Facebook

To Download the guide – please CLICK HERE

History of Social Media

A Great work by JD RUCKER to identify and well articulate the history of social networking. Certainly this has become not only an integral part of life but for some a life in itself. Rucker says “Looking back over the decades, we can see what has led up to this "social revolution" that is taking over the Internet and entering into our real lives. It seems that as a society, we share almost everything. What we eat, where we shop, what we're watching on television (or Hulu, or Netflix, or...)--slowly but surely everything is losing its status as "sacred" with sharing becoming the norm.”

So now we have experienced on how social media can change our life and surely at an unprecedented pace, thing how long you have been on twitter, Facebook, etc. Not so long… but now it has become a religion and as a ritual to visit the temple of social media on a daily basis.

Now the question arises – What and when would be the next paradigm shift in the social media space. While we look into the future it would be important to understand how the shift has happened. As nicely put by Rucker “To understand what's next with social networking, it's important to look back and see where we've been and what has gotten us here.”