Technology has and will keep on playing a critical role in your marketing strategy....and its criticality will go two notches up in near future with the emergence of connected homes and "Connected Beings". The below Marketing Technology Landscape, a long-running graphical view of the Martech space by Scott Brinker of ChiefMartec. This does highlight the complexity that Martech space has in offering but provides a view for a marketer to chart an optimize path/elements to consider for an effective marketing success.
If you finding it confusing, don't worry...its is confusing…..Confusion or delusion is due to the fact that it not only reflects the change in landscape due to ever increasing categories but also a rise of companies from 1,000 last year to nearly 2,000 this year.
You can also click on the links below for additional size or PDF version:
- Marketing Technology Landscape — Hi-Res PNG (2800x2100px, 6.5MB)
- Marketing Technology Landscape — Hi-Res PDF (22.5MB)
Further (recommended) read by Scott Brinker on the above chart is available HERE
0 comments:
Post a Comment