Meet Mike – Your Customer in 2015

Meet Mike. Mike is your customer in 2015

He is connected and one who checks his smartphone throughout the day, every day, Religiously .

Mike doesn’t pay much attention to your ads but he always has a an opinion on your company, and will happily post his thoughts on social media. He likes to  consult reviews and pay close attention to what his friends think when making a purchase.

And most importantly, Mike is loyal….even in the products he use for his daily rituals. He’s a big fan of your brand, and wants to keep buying your stuff. But if you make a major mistake or lose his trust, Mike will move somewhere else. You know: to your biggest competitor. And in all of this, he wants your product quick…no delays or waiting period…please…To enable it he is willing to go to your store to pick it…