What Does The Twitter IPO Mean of Marketers?

Brian shared an interesting Infographic with me today illustrating the potential implications for all the companies that use Twitter as an advertising platform?

The below Infographic showcases all the opportunities that marketers have with Twitter now. He further opines that Twitter has a mountain of user data that will undoubtedly change the way companies advertise on the site, and this will open up the following four key marketing opportunities for companies :

• Location-specific targeting
• New mobile advertising placement
• Mass media integration
• Enhanced video ads

Let me know what you think??

The Twitterverse

No surprises when @twitter being used by people from superstars like @BarackObama to half a star like me :), it bound to have an ecosystem that supports every aspect of the twitter engagement or rather I should start using the work “Twitterverse”. Actually looking at the below chart twitterverse seems more appropriate than the ecosystem.

Its amazing that how twitter has able to evolve, eventually becoming the medium from individuals to corporates to governments. It’s the thing that you needs to be on, if you have anything related to either listening or putting your point across (even if no one is listening). The one aspect though I am trying to do my research on is “Twitter for Social"…..and I mean “Social Cause” here….More of that coming soon. For the time being welcome to the “Twitterverse”.

{Inforgraphic} Myth and Email Marketing

Email marketing is a topic of perpetual debate within the marketer’s community(s), and just like an old tail, email marketing has imbibe the mythological traits. This has happened primarily due to the fact that one which works for me may not work for you but may work for your friend and so on.

Email marketing sounds the most easiest but by far the one of the most complex marketing technique, and the one which most marketers tend to go wrong with. The primary reason of its failure is lack of research on who your audience is, when they read your email, what kind of subject they prefer, what timeframe they may react to your message and so on. Therefore, I would recommend before you start investing in creation of those lovely, eye catching graphics woven with those great words describing the “best” offer for your reader; please invest some money and time to ensure you do enough to do your research on whom, why, what and when your emails can deliver the best results.

With that short intro, I would like to share this interesting infographic created by Alchemy Worx on 7 Myths of email marketing.