Email marketing is a topic of perpetual debate within the marketer’s community(s), and just like an old tail, email marketing has imbibe the mythological traits. This has happened primarily due to the fact that one which works for me may not work for you but may work for your friend and so on.
Email marketing sounds the most easiest but by far the one of the most complex marketing technique, and the one which most marketers tend to go wrong with. The primary reason of its failure is lack of research on who your audience is, when they read your email, what kind of subject they prefer, what timeframe they may react to your message and so on. Therefore, I would recommend before you start investing in creation of those lovely, eye catching graphics woven with those great words describing the “best” offer for your reader; please invest some money and time to ensure you do enough to do your research on whom, why, what and when your emails can deliver the best results.
With that short intro, I would like to share this interesting infographic created by Alchemy Worx on 7 Myths of email marketing.
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