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Friday, November 22, 2013

What Does The Twitter IPO Mean of Marketers?

Brian shared an interesting Infographic with me today illustrating the potential implications for all the companies that use Twitter as an advertising platform?

The below Infographic showcases all the opportunities that marketers have with Twitter now. He further opines that Twitter has a mountain of user data that will undoubtedly change the way companies advertise on the site, and this will open up the following four key marketing opportunities for companies :

  • Location-specific targeting
  • New mobile advertising placement
  • Mass media integration
  • Enhanced video ads

Let me know what you think??

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