Seven Principles of Steve Jobs

Venturing with a new book - “The Innovation Secrets of Steve Jobs” by Carmine Gallo. The book so far is a great read and based on the initial few chapters a recommended read too. Found some great insight and needs to applaud the way of articulation of Carmine. It interesting to know how few people do things “little differently” those results in different outcome(s). Steve Job – A classic case of a person who wanted and more importantly believed into doing things differently than what norms suggested or implied.

The book in the first chapters itself highlights the seven principles that forces to think “differently” about career, company, customers and products. They appear in this order:-

· Principle 1: “Do what you Love” Steve Jobs has followed his heart his entire life, and that, he says, has made all the difference.

· Principle 2: “Put a Dent in the Universe”. Jobs attract like-minded people who share his vision and who help turn his ideas into world changing innovation. Passion fuels Apple’s rocket, and Job’s vision creates the destination.

· Principle 3: “Kick-Start Your Brain”. Innovation does not exist without creativity, and for Steve Jobs, creativity is the act of connecting things. Jobs believe that a broad set of experiences broadens our understanding of human experiences.

· Principle 4: “Sell Dreams, Not Products”. To Jobs, people who buy Apple products are not “consumers”. They are people with dreams, hopes and ambitions. Jobs build products to help them fulfill their dreams. (My Personal Favorite)

· Principle 5: “Say No to 1000 Thing”. Simplicity is the ultimate sophistication, according to jobs. From the design of the iPod to the iPhone, from the packaging of Apple’s product to the functionality of the Apple website, innovation means eliminating the unnecessary so that the necessary may speak.

· Principle 6: “Create Insanely Great Experience”. Jobs has made Apple Stores the gold standard in customer services. The Apple Store has become the world's best retailer by introducing simple innovations any business adopt to make deep, lasting emotional connections with its customers.

· Principle 7: “Master the Message”. Jobs is the world’s preeminent corporate storyteller, turning product launched into an art form. You can have the most innovative idea in the world, but if you cannot get people excited about it, your innovation doesn’t matter.

Some great principles to imbibe no matter what role, designation, position, influence, etc. And of course to know more about the principle and how Steve Job lead to these…..A recommended read - “The Innovation Secrets of Steve Jobs” by Carmine Gallo.

Have a Happy week!