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Sunday, October 24, 2010

The concept of Mashable

From a modest start in mid 2005 from a small town in the north of Scotland, Mashable, a social media news website, has become one of the top 10 blogs in the world as per the blog ranking service Technorati. The portal is popular among a wide range of audience and excels in providing exclusive up-to-the-minute news on social networks and new websites. And Mind-it this is no advertisement :) 

With social media and web 2.0 becoming extensively used marketing tools for internet promotion, everyone from small entrepreneurs to large firms wants to join the social media party. This is where Mashable.com comes into picture. Founded by Pete Cashmore in mid 2005, Mashable works to provide up to date news on social networks and new websites. Popular with a wide range of audience, people use news and views extensively from here for their business promotion.

Boasting of more than 15 million monthly pageviews, Mashable is well known among social media enthusiasts, entrepreneurs, influencers, brands and corporations, marketing, PR and advertising agencies, Web 2.0 aficionados and technology journalists. Not only this, Mashable is equally popular with bloggers, Twitter and Facebook users. We can’t ignore the fact that this section of internet users have become an increasingly influential demographic in recent years.

The upcoming domain of social media is still without any hard and fast rules or curriculum. In such a scenario, Mashable acts as an area of exchange for all the information currently floating on the web. In just a matter of five years, Mashable has become one of the most prolific blog reviewing new websites and services. One can find the most recent breaking news on the web apart from social media resources and guides here.

What sets Mashable apart from others is that their writers are prolific social media enthusiasts and good communicators. These are the people who have heavily engulfed themselves in this sphere. They have been quoted in The New York Times, The Washington Post and other well known technology publications many a times. Mashable’s success can be seen from the fact that it was chosen as a must-read site by both Fast Company and PC Magazine. No wonder, Mashable has been recognised as a top influencer on Twitter!

Mashable is a complete social media guide. It covers a wide range of fields including technology, mobile, entertainment, business, Apple and even job scenario in these fields. A one stop shop for all social media related needs, the portal gives all the information related to these areas. From latest products in the market to their reviews and from expected deals to latest trends, you will find everything that you need here!

One can even use a variety of advertising zones and RSS In Feed advertising offered by the portal to promote their product or service to over 280,000 members of Mashable’s audience! It is estimated that Mashable has over 300,000 feed subscribers. A range of online and event sponsorship options from mashable further add to its range of services offered to the wide array of customers.

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