“Don’t judge a book by its cover.” Bo Diddley
WRONG.
Bo didn’t know diddly on this one. I found a book you could judge by its cover: “Reality Check,” by bestselling author and entrepreneur, Guy Kawasaki.
The back cover of this book should be required reading for authors, writers, marketers, PR professionals, and anyone that wants to understand how to draw people into your story with well-written, eloquent simplicity.
I picked “Reality Check” up, flipped to the back and was completely drawn in.
BEFORE I READ IT
How in the world can you cover 11 topics on the back page―and do it well? Topics like pitching, venture-capital aptitude, speeches, evangelizing, business plans, board meetings, PR, innovation, e-mail, customer service, and schmoozing. Impossible! But Guy does it impossibly well.
AFTER I READ IT
Then I read it. I soon realized why Seth Godin said, “Buy two copies of this book. One to rip pages out of, mark up, copy, and tack on the wall, and one to give away to your clueless colleague. Oh, better make that three copies. Four?”
Guy Kawasaki has long been a favorite of mine but not because of all the public accolades or business success he’s had. Not because I think he’s one of the best at using Twitter for business or because he has over 100,000 followers. Just two reasons really. The first reason is his writing style. It’s easy-to-read, helpful, irreverent, completely devoid of corporate gobbledygook, sometimes hilariously funny, always positive, and it’s actually easy to put into action the things he suggests. The second reason? He’s incredibly accessible and responsive. If you contact him — he will contact you back Via Twitter or e-mail.
So, since Guy is accessible and responsive, I decided to contact him to talk about “Reality Check.” He agreed.
BUT FIRST… Read More
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