The life I called “Marketing”

Being a marketer by choice and not force, I always wanted to be in the field of marketing, purely for a fundamental reason of the adrenaline rush of not knowing what exactly to expect.This is something for like venturing into an unknown or uncharted territory. I am sure most of the marketers would agree that in case of marketing there is no right or wrong answer(s). Well, I can say at least of in my case I can’t say decisive on the results of  my marketing activity(s). With 80 percent of consumer and 40 percent of business good failing in spite of careful market research and planning, I guess it accentuates that you cannot be “100%” sure about the elements of marketing.

What clicks and/or what not is a surprise factor for all the marketers. Of course we can debate on whether marketing is art or a science. This debate seems to be more visible in colleges all across that offer Master of Art or Master of Science in Marketing. But I really wonder that can we call marketing a science…I am still wondering.

According to one definition marketing concept is “Management philosophy according to which a firm's goals can be best achieved through identification and satisfaction of the customers' stated and unstated needs and wants.” Of course it sound simple but then I am sure it humongous task to find the customers’ “stated and unstated needs and wants”.

With enormous ways to reach or communicate with the customer available to marketers all across we still manage to fail product(s) or company(s). U.S. office of Patent commissioner Charles H Duell in 1899 said that “Everything that can be invented has been invented”, but I am sure he was not aware how much he was wrong is stating that. I am sure he did not had an opportunity to use an IPod, or play on playstation or may be call someone from middle of no where using a mobile device.

I like the approach of marketing that Jack Trout mentioned in his book “differentiate or die”. It is quiet evident what I am talking or highlighting through the title of the book. It’s all about differentiation about your product or service being offered.

The formula of marketing could be correlated to the formula of success which is “Success = Hard Work + Passion + Luck”. Of course that could be said true for many other things.

But then I believe it’s also a way of life. With plethora of options from traditional to new age marketing available, we (marketers) needs to work - what works, of course through to a lot of trial methods. Hence it’s not about what we do as marketers; however its important for us to how do we do it, through our own experiences, availabilities and intuitions.

Need to get back to work now but will work more on this. Open for any feedback or suggestion (positive and more importantly negative).

Have a good day.