Infographic – Why???

Recently I was researching about the growing importance of info-graphics for marketers…while it was encouraging to see many articulations to prove its importance, but I have to acknowledge that I was a bit underwhelmed by the actual use or embrace this strategic tool of communications…

While I may list its importance due to the mere fact that Studies have found that 90 percent of the information that we remember is based on visual impact. Include that tidbit with the fact that we live in an age where 1.5 billion pieces of content, 140 million tweets, and 2 million videos are created on a daily basis, and you can easily understand why a simple visual aid can make your brand stand out.

Therefore, even with the basis of the fact its still a tool for many reasons avoided by marketers….the primary reasons that seems to be popping up is expensive and lack of expert knowledge. Yes, a work of art cannot be cheap…..and not sure who told you that story telling can be done by someone who don’t understand it.

You need visualizer to draw and you need marketers to explain the story…..and the mashup is what you get in a good info graphic…..While its not necessary that you may want to go with what I am writing but you may want to read and see what people are claiming…One such is below and for the rest….simply Google it…

Embrace this communication tool…as its a perfect blend of what you want to tell and what your consumers want to see.