Stop thinking….Start Giving…..A Smile…{Weekend Writing}

I recently discovered the below two great piece of work on YouTube…

We….or at least I have always made an attempt to learn from my heroes or rather the “successful” heroes…Somehow I always managed to mix these two words quite unintentionally – “Success” and “Hero”…but never realized that there is no relevance between these two words. If there is any then it has to be only about how you can be successful in making a small difference for the better in someone’s life, years, months, day or that single moment.

There are many millions of heroes out there of which one may be living your next door, walking besides you, sitting next to you on the train or bus….but they all are anonymous….by bringing that small change I can discover the hero in me…Don’t worry just about how to change those big things in the world but if you can change the structure of someone’s face by bringing a SMILE I hope this weekend, you bring a smile to someone’s face.

Don’t worry if the videos are not in your native language…Even without the subtitle you will understand it…As mentioned in the second video, giving is the best communication….Enjoy the Video…and Keep Smiling….

Infographic – Why???

Recently I was researching about the growing importance of info-graphics for marketers…while it was encouraging to see many articulations to prove its importance, but I have to acknowledge that I was a bit underwhelmed by the actual use or embrace this strategic tool of communications…

While I may list its importance due to the mere fact that Studies have found that 90 percent of the information that we remember is based on visual impact. Include that tidbit with the fact that we live in an age where 1.5 billion pieces of content, 140 million tweets, and 2 million videos are created on a daily basis, and you can easily understand why a simple visual aid can make your brand stand out.

Therefore, even with the basis of the fact its still a tool for many reasons avoided by marketers….the primary reasons that seems to be popping up is expensive and lack of expert knowledge. Yes, a work of art cannot be cheap…..and not sure who told you that story telling can be done by someone who don’t understand it.

You need visualizer to draw and you need marketers to explain the story…..and the mashup is what you get in a good info graphic…..While its not necessary that you may want to go with what I am writing but you may want to read and see what people are claiming…One such is below and for the rest….simply Google it…

Embrace this communication tool…as its a perfect blend of what you want to tell and what your consumers want to see.