The Visual Side of Customer Service {Infographic}

The human brain processes images 60,000 times faster than text. Accordingly, 90 percent of all information that comes to the brain is visual.

On the web, it’s estimated that 55 percent of all traffic will be video by 2016, and mobile video traffic will increase by 1800 percent. YouTube, Instagram and Vine are currently the best platforms to maximise video engagement. However, I recently discovered an interesting video engagement enablement that engages your audience by making your online videos easier to browse, view, share and track at http://www.vinjavideo.com/… something I experimenting by myself these days.

Further, I would add that its important to view all these customer service or engagement channels in an holistic view rather than in isolation. I understand that few channels are important than others, however not having an updated content on one could lead to poor engagement. Therefore, no matter how many channel you would like to add into your marketing armory, you need to ensure that you have adequate resource to ensure an ongoing commitment and update to each channel. If you can’t maintain it then don’t start it. 

Courtesy Gryffin, this below infographic provides an interesting insight into the “Visual” element(s) of customer service.