Marketing Resolutions - 2014

As we start the New Year, few things that marketers need to take into their strides and cut the additional fat.

1. Content marketing – No surprises here that it will be the key once again.
2. Mobile – With most of us reading our first mail, first new, first content on mobile, hence let me ask – Where you should be ? J
3. Images – We retain more images in our mind then written words. Hence, convert what you have to say into images…Info graphic like the one is the best way to represent what you have to say.
4. Let’s make it COMPLEX – But not the words and not the message, both of it needs to be simple. However, lets segment the audience and align it with message and the medium.

In short, see below and include the inside into your plan(s), if not done already. On the additional fat, analyze every details of your 2013 campaign and cut or that didn’t work. You need to align, the TG to your message and it to your medium/channel.

Happy Marketable Year !

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