As a marketer, I am a big fan of content and its ability to connect with audience in unprecedented ways, which has not been seen in traditional or old school marketing channels. I believe content that converts into conversation is the king for marketers and certainly one that can enable highest ROI; depending you can pull it off effectively. I have witnessed some horror stories in name of content marketing. From my perspective, if the content is not intended to converse with the audience then its information dissemination.
Jayson DeMers in his recent article predicts The Top 7 Content Marketing Trends That Will Dominate 2014, while @RaubiMarie. and DJ Miller argues that you can Prove Content Marketing ROI to your CEO. While its reach and potential is well talked about but still I believe marketers out there are either not able to imbibe or fully understand the potential and mechanic behind it. Please remember not all content is meant for all’s consumption. You need to segment your audience and accordingly serve the content. A recent survey highlights that 66% of marketers say their biggest content marketing challenge is producing targeted, relevant online content to engage audiences. Overall, while content marketing is highly effective, results in high ROI, can enable viral effect, etc, its still somewhat mysterious for few of us in the marketing field.
While I was researching for my thoughts on this blog entry, I came across the 50 Stats You Need To Know About Content Marketing. It argues “from boosting your brand to fueling the social web, content is a powerful tool. As a marketer, you already know content is critical to creating successful campaigns and building your business. Now it’s time to prove it. We created a list of 50 of the most important content marketing statistics on the web that will help you prove the value of content and keep you accountable”.
You can download a copy of this by clicking here. I hope this content is useful for you 
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