{InfoGraphic} 2013 Social Media Stats for Marketers

451 Research: Cloud-Enabling Technologies Revenue Will Reach $22.6B by 2016

Defining Cloud-Enabling Technologies (CET) as those that are installed, delivered and consumed on-premises, Market Monitor a service of 451 Research recently released their annual forecast of virtualization, security and automation and management revenue through 2016. The report, Market Monitor Cloud-Enabling Technologies has taken a bottoms-up approach in defining the three primary categories they include in their definition of cloud-enabling technologies.  Market Monitor’s methodology is explained in the report’s summary here.

Here are the key take-aways from this report:

• Cloud-Enabling Technologies defined as virtualization, security and automation and management global revenues will grow from $10.6B in 2012 to $22.6B in 2016, attaining a 21% Compound Annual Growth Rate (CAGR).

• Cloud-as-a-Service revenues will grow from $5.7B in 2012 to $19.5B in 2016, attaining a 36% CAGR.  Market Monitor defines Cloud-as-a-Service as externally delivered services, specifically 3^rd party, that are hosted and pay-as-you-go with the cloud being relied on as a service delivery and consumption model. The following graphic provides a comparison of Cloud-as-a-Service and Cloud-Enabling Technologies revenue forecasts by year from 2012 through 2016.

• 451 Research forecasts that the majority of CET revenues will be from virtualization-based systems and services (66%).  This segment is projected to attain a 16% CAGR in the forecast period and serve as the foundation of Phase I CET Adoption shown in the following graphic.  Phase 2 of CET Adoption is projected to be dominated by the need for tools to manage and control virtualized environments.  Phase 3 is projected to signal a shift to internal IT resources and internal IT cloud service providers.

Courtesy – Louis Columbus

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Content Marketing– Stats you need to know.

As a marketer, I am a big fan of content and its ability to connect with audience in unprecedented ways, which has not been seen in traditional or old school marketing channels. I believe content that converts into conversation is the king for marketers and certainly one that can enable highest ROI; depending you can pull it off effectively. I have witnessed some horror stories in name of content marketing. From my perspective, if the content is not intended to converse with the audience then its information dissemination. 

Jayson DeMers in his recent article predicts The Top 7 Content Marketing Trends That Will Dominate 2014, while @RaubiMarie. and DJ Miller argues that you can Prove Content Marketing ROI to your CEO. While its reach and potential is well talked about but still I believe marketers out there are either not able to imbibe or fully understand the potential and mechanic behind it. Please remember not all content is meant for all’s consumption. You need to segment your audience and accordingly serve the content. A recent survey highlights that 66% of marketers say their biggest content marketing challenge is producing targeted, relevant online content to engage audiences. Overall, while content marketing is highly effective, results in high ROI, can enable viral effect, etc, its still somewhat mysterious for few of us in the marketing field. 

While I was researching for my thoughts on this blog entry, I came across the 50 Stats You Need To Know About Content Marketing. It argues “from boosting your brand to fueling the social web, content is a powerful tool. As a marketer, you already know content is critical to creating successful campaigns and building your business. Now it’s time to prove it. We created a list of 50 of the most important content marketing statistics on the web that will help you prove the value of content and keep you accountable”.

You can download a copy of this by clicking here. I hope this content is useful for you  

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Gartner’s Mobile App Store Forecast Predicts $26B in Sales, 102B Downloads in 2013

Gartner’s latest Mobile App Store Worldwide Forecast predicts annual downloads will increase 59.38% from 64 billion in 2012 to 102 billion in 2013.  Worldwide revenue is forecast to also increase 44.45%, from $18B in 2012 to $26B in 2013.

Here are additional key take-aways from the Gartner Mobile App Store Forecast that was published this week:

• Free applications are forecast to be 91% of all downloads in 2013, increasing to 94.5% by 2017.  Paid-for downloads will grow at a Compound Annual Growth Rate (CAGR) of 14.22% from 2012 through 2017.  The following table provided in the Mobile App Store Forecast announcement this week provides an overview of free and paid-for downloads by year.

• In-app purchases (IAP) are growing at a 27.83% Compound Annual Growth Rate (CAGR), increasing from 11% of revenue in 2012, projected to increase to 48% of app store revenue by 2017. IAP purchases are also projected to deliver 17% of store revenue in 2013, increasing to 48% in 2017.  At the projected rate of growth in this forecast, it is reasonable to assume IAP will surpass paid-for and advertising-based approaches to downloading.
• 90% of global downloads in 2017 will be from Apple iOS and Google Android app stores.  Gartner cites the large developer communities and expanding ecosystems for each of these mobile app stores as being catalysts of their growth.
• Average monthly downloads per Apple iOS device is projected to decline from 4.9 in 2013 to 3.9 in 2017.  Gartner is also forecasting Google Android average monthly downloads to drop from 6.2 in 2013 to 5.8 in 2017.

Courtesy – Louis Columbus

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{Update} Swaraj or cell-raj? #Indiapolitics

Update on this post – The India Government today toes Rahul Gandhi line, dumps 'nonsense' ordinance on convicted MPs, MLAs.

Though I am liberal in my political view, however this one needs to be raised. Today the cabinet will decide whether to push through its odious ordinance that would allow criminal MPs to stay in power. Rahul Gandhi has spoken out and if we deluge PM Singh and key ministers with messages of outrage now we can kill the bill for good.

• 98% of Indian voters want criminals out of politics;
• Congress should hold true to its principles;
• The Cabinet should follow Rahul Gandhi’s suggestion to "tear up and throw away" the ordinance when they meet today.
• It's time to clean up India's politics before the national next election.

Background
Congress is in chaos. Rahul Gandhi has publicly slammed the ordinance which would keep criminals in power, and in hours the cabinet must decide whether to swallow its pride and drop it. Let's send messages now to help Congress hold firm to its traditions and choose swaraj, not cell-raj.

The odious ordinance is a disgraceful dodge to allow criminal and corrupt representatives to cling to power. But public outrage has stopped it in its tracks and now we can kill it for good. 98% of Indians oppose the move and -- with elections just round the corner -- we can make PM Singh and his senior ministers step back from signing Congress's death warrant on Gandhi Jayanti.

Our 13,563 messages last week helped the Gandhis realize they had to oppose the move. Click on the right to write to Singh and key Ministers now, then share this email with everyone to tell the government they should listen to Gandhi and the people, not criminal MPs.

Join me in this important campaign: http://www.avaaz.org/en/swaraj_or_cellraj/?email and also send your support against the ordnance to the Prime Minister – Mr Singh.