Being a marketer, I am always a big fan of personalization of communication. Actually, its far easier than what most marketers think. The basic fundamental ingredient to this is how you manage your data and databases at the backend. Subsequently, its imperative for marketers to understand the touch points and the activities history/log of your consumers. If you can bring these ingredients then successful campaigns can only be a by product of that.
The below is an interesting info-graphics that shows an interesting evolution to personalization of communication. Though, I have to say, with all the tools and segmentation available, if marketers are still sticking to the 1960 then please don’t expect results of today. For being successful, you need to match the consumer to the channel to the message…and ensure you move from dissemination to conversation…..
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