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Monday, January 28, 2013

Having a Personal Touch Always Help

I am big believer of adding a personal touch to the communication even if its computer generated email. I am big fan of SugarSync and certainly appreciate the communication strategy that they apply to reach out to their consumers…Its simple and effective. Even to a fact you see the SugarSync Twitter, its all about conversation and not dissemination.

The below email just one more such example of how Laura brings a personal touch to the communication. Of course, not to forgot about the great solution (Sugar Sync) they had to offer. Though, I am hoping they should soon launch the WP version soon…..

Shiraz,
As we reflect on 2012 I am pleased to say that this was a year of tremendous growth and success for SugarSync. I would like to personally thank you for your trust in us. The team here has worked very hard this past year as we’ve dramatically scaled our business more than fivefold and integrated SugarSync into many of the leading mobile apps. This past year we launched many new features and mobile app versions, expanded partnerships with Samsung, Lenovo and others and capped the year off with the release of the beta of SugarSync 2.0.
Looking back at the many accomplishments of 2012 makes me even more excited for all the new features we're currently working hard on to bring to you in 2013. Here are the most important of the many new things we launched in 2012.

While there were many improvements we did, by far the most important project we worked on in 2012 was the creation and launch of SugarSync 2.0 Beta on 11/13/2012. SugarSync 2.0 represents the culmination of over a year of both customer research and engineering work to bring you a completely transformed SugarSync. Our goal was to build on our strength as the most powerful and flexible cloud service but present the cloud to customers in a way that was dramatically simpler and easier to use. We’ve added powerful features such as multi-device search and the industry’s only “virtual drive” that literally builds the cloud right into your desktop. SugarSync 2.0 makes sharing even easier – simply drag and drop onto the name of your contact and if, like me, you enjoy storing and sharing your pictures via the cloud, you will love our gorgeous new photo gallery. The SugarSync beta is open to all users, so please check it out. Thanks to those of you who have used the beta and provided feedback. It has been invaluable and the final product reflects many changes suggested by you.
2012 has been a year of personal growth as well. I have had the good fortune to travel around the world promoting the cloud, women in technology and, of course my favorite topic, SugarSync. I’m continuing to write on my personal blog – The Kitchen Sync – where I discuss work, life, the Cloud, and other topics. If you're interested in getting updates from me, please feel free to follow my posts there.
Looking ahead, I’m expecting 2013 to be an even more exciting year for SugarSync. SugarSync 2.0 will exit beta and soon be officially available in all of our supported languages and for all of our partners. Beyond 2.0 we have much in store for both our consumer and business customers. Thank you for the feedback you give us. We are always striving to improve and hearing from customers is the most important way for us to know how to make the service even better. If you have any additional suggestions, please provide them to me here. And of course, the best compliment you can give us is when you refer your friends and colleagues – we’re honored by how many customers have come to us by your referrals.
Happy New Year, and thank you for using SugarSync to stay in sync.
Laura Yecies
SugarSync CEO

P.S. – This is NOT a paid Advertisement. Smile

Posted by at 2:54 PM

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