People Most Like Talking about themselves…

Of course, by any mean this is no discovery….its a fact. That’s what even a new research by Hayward Suggests with many other aspect of behavioral science. The same could be substitute by the fact of booming Facebook, Twitter and other self-dissemination. I believe it would therefore not be wrong to opine that Facebook valuation is due to you and me...people who produces millions of pieces of content, be it videos, picture, information, news, etc for them. We are such unique reporters that get paid for not reporting back but then we are bond to religious do that....at lease quite a number of us.The researchers found that “mesolimbic dopamine system,” generally thought to be part of the brain’s reward system, was activated at higher levels during self-disclosure than when discussing other topics.

Roger Dooley in his articulation suggests about this behavioral study that attempts to but $$$ on the table for the subject as a part of a {behavioral} experiment and found that subjects would accept smaller payments for talking about themselves when compared to other topics. When payment amounts were equal, the subjects chose to talk about themselves more than two thirds of the time. Now this is where I differ in my thoughts vis-a-vis this finding -  The experiment suggest that subject(s) {man.... I hate that word which some researcher must have coined} or individuals prefer to talk about themselves that any other topic....True and I agree...Now comes the disagreeing part. It further suggests that subjects {Man...again that word} would accept smaller payments for talking about themselves when compared to other topics. When payment amounts were equal, the subjects chose to talk about themselves more than two thirds of the time. And conveniently it summarize that we all seem to be wired for self-disclosure.

Tendency of Self - Disclosure I understand and agree……. but the above experiment does not take into consideration the probability factor of winning by an individual. An individual's probability to talk and earn is the highest when a person is talking about him/herself rather than any other topic even if the money is lower as compared to other topics. Now, does that mean that its all about self disclosure.. I don’t think so....Equally, I believe that the result could vary depending up various other factors like individual culture, religion, him/her being introvert or extrovert person, etc. 

Further, it does not necessary means that we are using social media channel for self-disclosure only. It is certainly for much more like News, Information.....like we cannot forget that the Japan earth quake was reported first on Twitter then after at any new channel. The usage of Social Media has certainly gone beyond anyone's wild imagination...of course no one would have imagined that we can Predict Stock Market Indicators Through Twitter . Now Revolution and Riots are planned and executed using Social Media.

To summarize, I am firm believer that self-disclosure is an important element for an individual like we do it on Facebook, twitter, Foursquare, etc, but cannot necessary be the prime objective of being on Social Media. Further, an ability to predict the future of Social Media evolution is like how in my childhood looking at Star trek, I used to say that the kind of technology shown will never exist. So Never say Never…..and is being on Social Media or any other dissemination tool only for People Most Like Talking about themselves…Well….I don’t Think so…its certainly much more than that…

Have a good week !

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