Social Media has slowly and steadily entered into the list of marketing channels for companies across the globe. Or let me say Social Media has quickly and aggressively entered into the list of IMPORTANT & CRITICAL marketing channels of the companies across the globe.
Below is an infographic that describes how top 500 Fortune companies use Social Media. It does highlight that the INC 500 (fastest growing companies) are far ahead on use of social media as compared to the Fortune 500. Hmmmmmm……does that mean there ability to communicate on an informal channel with their consumers, partner, employees is more effective????
Here are few other key highlights:-
- 23% already have a corporate blog.
- 58% have an active corporate Facebook account.
- 62% have an active corporate Twitter account and have tweeted from in the past 30 days.
- The biggest number of blogs is in specialist retail industry.
- The insurance industry gets the highest number of Facebook pages.
It does also gives me an impression that does some of the companies jumps the social media just to ensure that they “tick the box” or do they really believe in creating a new channel for engaging and listening. One such example below is the share number of twitter account by a company…there are 400-500 twitter accounts by once single company.
The other aspect of Social Media which usually becomes tricky for companies to manage is having conversations on the channel. Usually Social Media becomes a channel for dissemination, which is not its original essence. Hence, companies failed to engage with its consumer on this channel and the really effective is lost in the mist.
However, that is for another post :) ….. for the time being see what the 500 Fortune companies are doing on Social Media.
0 comments:
Post a Comment