The 2012 Social Media Marketing Industry Report by Michaela Stelzner in out. It dwells on the aspect of how How Marketers Are Using Social Media to Grow Their Businesses.
Here's a quick summary of our primary findings:
- Marketers still place high value on social media: A significant 83% of marketers indicate that social media is important for their business.
- Measurement and targeting are top areas marketers want to master: Forty percent of all social media marketers want to know how to measure the return on investment (ROI) of social media and find customers and prospects.
- Video marketing holds the top spot for future plans: A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.
- Marketers seek to learn more about Google+: While only 40% of marketers are using Google+, 70% of marketers want to learn more about it and 67% plan on increasing Google+ activities.
- Top three benefits of social media marketing: The number-one benefit of social media marketing is generating more business exposure (reported 85% of marketers), followed by increasing traffic (69%) and providing marketplace insight (65%).
- Top five social media networks/tools for marketers: Facebook, Twitter, LinkedIn, blogs and YouTube were the top five social media tools used by marketers, in that order.
- Social media marketing still takes a lot of time: The majority of marketers (59%) are using social media for 6 hours or more each week, and a third (33%) invest 11 or more hours weekly.
- Social media outsourcing underutilized: Only 30% of businesses are outsourcing some portion of their social media marketing, only a slight increase from 28% in 2011.
You can download the entire report by clicking HERE
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9 comments:
Probably no way a small business can keep up with more than one or two social media networks, but large brands are having to spend more on this and have staff do it.
Hi Bob,
Thanks for leaving a comment on my blog. I echo your thoughts, however I have been involved and studied many examples of SMEs that have used the power of Social Media which goes beyond two - three medium.
Well not to discount how we as individuals are using Social Media to promote ourselves. Now we are not large organization at least I can say for my self, but Social Media has provide us with an ability to reach to an audience that we didn't had an access to. Equally, many tools (a lot of them being free) can be used to integrate your Social Media Dissemination and Monitoring exercises.
Take care
Shiraz
Thank you very much for sharing this report, I think that social media is really great especially if you want to target different markets.
Hi,
Appreciate your comment. Please keep them coming....
Take care
Shiraz
Social media marketing is indeed the trend these days when it comes to advertising. We even use seo in Philippines to advertise our websites and it's indeed working.
HI Daniel,
Thanks for your comments. Appreciate the same. I echo that Social Media marketing is growing in every aspect including the chuck of marketing budget.
Take care
Shiraz
The post is giving information about social media marketing report. It is informative post
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Outsourcing Social media i don't think is good idea because to interact using Social media one must need to have complete knowledge of their business which outsourcing company never have. So i think it is better if we go for social media marketing in house Social media Optimization Services
The blog has given information about social media marketing reprot. Useful post
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