Five guiding principles to create a Facebook strategy that is social by design, increases traffic and sales by amplifying the most powerful type of marketing – word of mouth.
At Facebook, everything they do is about making the world more open and connected. This has a profound impact on the way people communicate and interact. They are continually developing authentic ways for people to connect with one another as well as with the businesses, brands and institutions they care about, both on Facebook and across the web.
Facebook allows marketers to stay connected with people throughout their day whether they are on their computers or mobile devices, at home or at work, watching TV or shopping with friends. This allows businesses to create rich social experiences, build lasting relationships and amplify the most powerful type of marketing – word of mouth.
Connecting with people is just the beginning. In the Guide you will find best practices for reaching your businesses objectives on Facebook
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