New Digital Media – Including Online Video, social media and mobile advertising – are transforming the marketing landscape. The Boston Consulting Group has spoken to dozen of chief marketing officers (CMOs) and other who realize that 50 years of marketing-management approaches must change dramatically. These marketers don’t need to call to action. Rather, they are actively seeking to build a twenty first century marketing capability that can navigate whatever comes next.
In the report, BCG offers new insight derived from the BCG future of marketing and advertising study 2010, which encompasses a quantitative survey of marketing executives, one on one industry interviews and benchmarking research. This report is a follow-up to the 2009 White Paper, The CMO’s Dilemma: Can you Reach the Masses Without Mass Media? It is also the second release in the new Marketing in the Digital Economy publication series. Over Time, This series will examine a variety of digital – marketing topics, word-of-mouth advocacy, digital listening, organizational capabilities, mutli-channel implications and more.
After years of evolutionary change, emerging digital media have brought marketing communication to a break point.
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1 comments:
Reaaly like this report .. Thanks for sharing it here :)
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