James Karl Buck helped free himself from an Egyptian jail with a one-word blog post from his cell phone. Buck, a graduate student from the University of California-Berkeley, was in Mahalla, Egypt, covering an anti-government protest when he and his translator, Mohammed Maree, were arrested April 10.
On his way to the police station, Buck took out his cell phone and sent a message to his friends and contacts using the micro-blogging site Twitter.
The message only had one word - "Arrested." You can read the entire story by clicking here to know how he got out of jail within 24 hours of this single word tweet.
In another incident a small post on twitter led a situation of chaos and panic at Robin Hood Airport in Doncaster. Of course the frustrated air passenger arrested under Terrorism Act after Twitter joke about bombing airport <Click the link to read the complete story>
So what does the two examples implies…..No brainer…..The power of social media has grown beyond anyone’s best or worst dream. Does the impact you…..YES…..if you spend anytime in the universe of internet….then it is quiet evident for you to visit the planet of social media.
When the big bang of internet happened, no one realized that social media may one day become the centre of its universe, at least of now. Of course at that time these two words were stranger to each other – Social and Media.
So for the time being I can safely say that social media has formed a centre of the Internet Universe. Be it Linkedin or its 4 LinkedIn Tips to Help You Stand Out <Link> or Facebook along with How To Build Your Facebook Landing Page <Link> or even Corporate Social Media or Twitter with its 50 Ways To Use it.
I am sure Google can yield much better results on great links than I do. So why I am wasting my time to write it. One answer may be that thought of writing a new post and another could be had some free time, etc, etc. No matter what the reason could be the importance of social media is evident and especially for marketer.
But equally it’s great to know about what a hash you can make of it. That is what I will cover in my future post. So with its (social media) evident importance, I would like to highlight on great examples on how effective or innovative you can get with it.
With courtesy of Eric Brantner, a freelance business copywriter from Houston TX, and his published work at Houston Search Engine Marketing and Optimization Services Site, following are 10 great examples on how creatively company’s have utilized a small but a great tool - Twitter:
1. Laundryroom- The laundry room Twitter account helps residents at Olin College’s West Hall check on the availability of washing machines at the campus Laundromat. Anytime a washer or dryer is available, a Tweet is automatically sent out to the local residents following the Laundryroom account. Not only is this pretty neat, but it also improves the overall efficiency of the Laundromat.
2. Coffeegroundz Fundraiser- The Coffee Groundz is a Houston-based café that uses Twitter to interact with the local community. However, they recently had a very creative use for their Twitter account when they asked their followers to donate non-perishable food items to the Houston Food Bank. Their Twitter-based fundraiser helped them collect over 260 pounds of food to donate to the Houston Food Bank.
3. Askastripper- Yes, even strip clubs are getting on the social media bandwagon. This Twitter account is linked from a blog of the same name. Essentially, users have the opportunity to ask a stripper anything. Whether you have a question about the intricacies of their job or you just want their opinion on a random topic, the stripper will answer all of your questions.
4. JetBlue- This is another great example of businesses getting the most out of their Twitter account. This airline has different employees man their Twitter account throughout the day. If a customer has any question—whether about potential flight delays or how big their carry-on can be—the JetBlue account will Tweet a quick answer.
5. Missingchildren- But you don’t always have to use Twitter for personal gain. This profile sends out Tweets any time a child goes missing. The Tweet usually includes the child’s name, city, and a link to a picture with more information. They also send updates whenever a lost child is recovered.
6. TvGuide- When’s the last time you actually flipped through a TV Guide? It’s been years for me. This Twitter profile sends a Tweet out each day of all the new shows that will be on that night. You’ll never forget to watch your favorite shows again!
7. Liver4carole- It really is amazing to see all the great causes that people use Twitter for. This account is trying to accomplish exactly what its name implies—to get a liver for Carole. They regularly Tweet links to stores whose proceeds go directly to Carole, as well as updates about Carole herself.
8. GoodCaptain- I must confess, the writer in me is torn on whether this is really cool or a disgrace to literature. Whatever it is, it’s certainly creative. The Good Captain is a book written one Tweet at a time. Simply click back to the beginning, and you can read the entire book, Tweet by Tweet, online.
9. ProjectVino- For the most part, the Project Vino account is just like any other. It’s filled with chats to various friends, and there doesn’t appear to be anything unique about it. However, this social wine site holds wine tastings over Twitter occasionally. They send wine out to various popular Twitter users, and the testers microblog their thoughts live as they taste the wine. Where can I sign up?
10. Amazon- When you first land on the Amazon Twitter page, you might think the account is inactive. It’s not. The point of this profile is for followers to DM a book title or ISBN number, and then, they’ll receive a Tweet with the average price range on Amazon at the moment.
Have a Happy Reading!!!
@shirazdatta
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