What really makes content king?

We have often heard the phrase - 'Content is King'. Yet, if we were to take a look at many websites mushrooming on internet, we will find boring and same repetitive content in many of them. People need to realise that the need of good content is not only to keep the visitors hooked but also to promote your website. This write-up will try and analyse what actually makes content so important for all on internet.

Search engine optimisation (SEO) writing has undergone a change in past few years. Unlike earlier, when search engines use to read the META tags for keywords and descriptions, now various search engines like Google go through the whole web page to generate matches. This makes it imperative to include keywords and key phrases in whole of the content intelligently. This goes on to show that more content one has, more chances are there to rank high on search result. And, ultimately, this is what we all are working towards- to be on the first page of a search.

Good content doesn’t stop here! Original, informative and engrossing content will make other websites link to your content. This will bring in more visitors to your site and also boost your ranking on Google, which counts links to your site. This will surely go a long way in making your website popular with your visitors. Good content will ensure that your website is not only able to survive among the millions of other websites but also create its own niche.

Good content will act like honey. It will attract visitors with its sweet smell and keep them stuck to the website with engrossing content. Simply put, good content will ensure that visitors will stay longer on your site and also return more often.

Providing informative articles will also help in establishing you as an expert, which will increase your credibility and build your rapport too. This will ultimately help in converting the visitors to potential customers. Quality content can also act as PR tool. It will help in creating your expert image in the eye of the media. Your articles will help in projecting you as a resource or the media and will also facilitate in building key relationships.

Remember, all SEO content submitted by you is indexed by the search engines. For this, the content must have proper meta-tags, title, optimization, and submission. This will increasing your keyword coverage and will keep you on top of every search.

Another benefit that good content will offer is that the website may get listed in human-edited directories such as Yahoo!, Open Directory, and About.com. This will give you immense visibility!

Another way of getting free exposure to the exact market demographic you are targeting is through article syndication. This is one by offering your articles to other sites. Now, this is possible only when the articles offer good content!

All these benefits only point to the fact that content is definitely the undisputed king of online world.