From being a mere networking site used by college students for sharing pictures to a business- networking platform used for self-promotion, advertising and multimedia interaction, Facebook has grown beyond expectation. The high volume of traffic that Facebook receives on a daily basis makes it an important marketing tool for generating tons of traffic. It is a sure short way of reaching the precise audience through relevant targeted ads.
What makes Facebook a favoured marketing tool among businesses is the endless ways in which one can advertise their business for free here. With many new applications and add-ons, Facebook allow its users to advertise their businesses through social ads and more. The tools make it possible for businesses to easily tap into the Facebook crowd with some high-profile advertising. What is needed is creativity along with a deep understanding of the opportunities offered by Facebook to make optimum use of these applications for ones own benefit.
It must be understood that marketing in a social community takes a little different approach than marketing in other contexts. One thing that must always be remembered is that what ever you do never offend a community of facebook! Once you loose your trust, it’s difficult to win it back. This is a continuously growing community with almost 46 million members, with a growth rate of 3% a week. For figures, almost all of my friends and relatives are on facebook! Don’t let this vast sea of customers go by.
To start with, create an impressive and informative profile page. This is a great way to brand yourself or your business. But remember, that a profile page is not where you can promote your product or service. Just try and create a likable page that talks about you and your ideologies.
Once profile is ready, you need to add friends with same interests to your profile. You can also try to add friends from the same industry that you belong to. This will give you an exposure and link you with right people for your business growth. Getting attention of prospective customers can be a tough task. You can do this by putting links to articles you’ve written.
Joining a Facebook Group can get you immediate response. There are all kinds of groups active on facebook. Choose the one that suits you and your product and use this platform to share information with others. You can text-message other members, send them emails, comment on their profiles or contact them too.
Another great way to target advertising to a specific demographic is by buying an ad on Facebook. Called Facebook Flyers Basic, the tool helps you to create banner-like advertising on networks. You can also use Flyers Pro, a cost-per-click advertising program that works through keyword searches just like Google AdWords does.
Facebook is no doubt a very powerful platform that can be used to get your brand, product, service, or business mainstream. With millions of users online from college students to housewives you can truly get your business out there.
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