Content Marketing Playbook: 42 Ways to Connect with Customers

A while back I wrote an article titled “The End of Marketing and PR.” The article reviewed a lot of the new media applications, platforms and networks that can help you connect with customers. Things like Twitter, Facebook, LinkedIn, YouTube, Animoto, StumbleUpon, SlideRocket, widgets, blidgets and a bunch of other whatchamacallit-idgets. But they all require two things …

WORK and  CONTENT

But not just any type of  content. It should be content that is helpful, educational, unique, credible, and yes, occasionally, maybe even entertaining or humorous.  Delivering all that is hard work. Some people refer to this as  …

CONTENT MARKETING

“Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases. In contrast to traditional marketing methods that aim to increase sales or awareness through interruption.” -Wikipedia

NOT REALLY THOUGH

But it’s not really “content marketing.” It’s not PR. It’s not marketing. It’s survival―for you and your business. It can help you:

• Be more “findable” on the web
• Connect you with customers and new prospects – and most importantly,
• Create new business

HERE’S AN EXAMPLE OF SOME GREAT CONTENT AND HARD WORK

“The End of Marketing and PR” focused on the new media tools more so than the content. But Joe Pulizzi  over at Junta42 (http://blog.junta42.com/) has created an exceptional e-book that is a helpful guide to all the different types and formats of content that can be used with the new media applications, platforms and networks.

It’s a super example of unique, educational, helpful content … and it was most certainly hard work putting it together. Hats off to Joe (@juntajoe on Twitter) and Jonathan Kranz(@jonkranz) for putting it together.

Check it out at 42 WAYS TO CONNECT WITH CONTENT (PDF)

Courtesy – Steve Kayser