2009 Marketech Tools and Trends in New Media

The MarkeTech Guide to Marketing Technology and Social Media Market­ing is an updated and upgraded version based on the successful e-book originally written for the American Marketing Association in 2008.

Marketing used to be simpler. Fewer technologies, fewer channels, less di­easier. That said, I personally can’t think of a time that marketing has been more fun. Our jobs have been transformed by technology

To say that much has changed in 18 months is a bit of an understatement. For example, Twitter was on the scene but was far from being a marketing opportunity. In fact, as of Q4 2008, HubSpot estimated that 70% of all Twitter users signed up in 2008 , in spite of Twitter’s founding back in March of 2006.

The effectiveness of the tools that we’ve used for decades has been called into question on the past few years. It’s interesting to note that consumer time spent watching vid­eo on the “best screen available” continues to rise quarter-to-quarter while their usage and consumption of CGM (consumer generated me­dia) content represents almost 20% of their time (surely there’s some overlap there!) but grabs a paltry 3% of the average marketing budget .

Marketing technology goes well beyond and before the advent of social media. Surely, some of the tools we discuss in this e-book are social media tools. However, and more importantly, they are the state-of-the art vehicles that today’s marketers need to understand to grow their bottom line and keep pace with the ever-advancing customer base and marketplace.

10 Questions Marketers Want Answered About Digital & Social Media

You’re not alone if you have more questions than answers when it comes to approaching social media marketing and market­ing technology. Michael A. Stelzner, author of the, “Social Me­dia Marketing Industry Report” , conducted a survey of 900 people regarding social media marketing. They received 700 open-ended responses and summarized the major questions marketing professionals wanted answered. I’ve included these questions because they so closely reflect the same questions that I’ve been receiving month after month while conducting the AMA’s two-day “TechnoMarketing” training course on marketing technology & social media. They include:

1. What are the best practices and tactics to use?

2. How do I measure the effectiveness of social media?

3. Where do I start?

4. How do I manage the social balance?

5. What are the best sites and tools out there?

6. How do I make the most of my available time?

7. How do I find and focus my efforts on my target audience?

8. How do I convert my social media marketing efforts into tangible results?

9. How do I cohesively tie different social media efforts together?

10. Does social media marketing work, and if so, how effective is it?

One in three marketers surveyed indicated that identifying best practices, measuring results and knowing where to begin were their top questions with social media. The MarkeTech guide aims to address many of these top-of-mind questions in the following pages.

For Detailed Report Click Here