The top Internet advertisers by media value. The data are provided by TNS Media Intelligence.
Note: Media value estimated by TNS is based on rate card pricing and does not necessarily reflect true media costs.
| Top 50 Internet Advertisers by Media Value, | |||
| Position | Advertiser | Media Value | Sector |
| 1 | Scottrade: online | 57,593.7 | Fin |
| 2 | TD Ameritrade Brokerage: Consumer Services | 22,311.1 | Fin |
| 3 | FreeScore.com | 17,229.6 | Fin |
| 4 | Verizon: Consumer Wireless Service | 15,224.7 | Tech |
| 5 | E Trade Financial: Consumer Services | 14,684.6 | Fin |
| 6 | Sprint Wireless Service: Consumer Wireless Service | 14,518.6 | Tech |
| 7 | Netflix.com | 14,303.0 | M/E |
| 8 | Scottrade Stock Brokerage: Consumer Services | 14,009.0 | Fin |
| 9 | LowerMyBills.com | 12,637.3 | Fin |
| 10 | E Trade Financial | 11,429.1 | Fin |
| 11 | Classmates.com | 9,170.5 | M/E |
| 12 | AT&T: Consumer Wireless Service | 8,129.3 | Tech |
| 13 | University of Phoenix | 7,644.0 | Edu |
| 14 | ShareBuilder.com | 7,310.4 | Fin |
| 15 | ClassesUSA.com Adult Education | 7,113.7 | Edu |
| 16 | Directbuy Showroom and Design Centres | 5,783.1 | Ret |
| 17 | Ad Council | 5,559.1 | Misc |
| 18 | K12 Virtual Public Schools | 5,383.4 | Edu |
| 19 | Weight Watchers: Online | 4,477.9 | H/F |
| 20 | Travelocity | 4,396.0 | T/H |
| 21 | Seroquel XR: Bipolar Depression Rx | 4,213.4 | H/F |
| 22 | Bing | 4,129.5 | M/E |
| 23 | FindTheRightSchool.com | 3,971.9 | Edu |
| 24 | TD Ameritrade Brokerage | 3,940.2 | Fin |
| 25 | Bank Of America Home Loans | 3,500.1 | Fin |
| 26 | Lowes Building Supply Store | 3,465.7 | Ret |
| 27 | Charles Schwab | 3,447.6 | Ret |
| 28 | Harry Potter & The Half Blood Prince: Movie | 3,433.5 | M/E |
| 29 | Degrees.info | 3,334.4 | Edu |
| 30 | Travelers: Auto Insurance | 3,328.0 | T/H |
| 31 | Monopoly, Oklahoma Centennial Edition | 3,243.9 | CPG |
| 32 | Directbuy.com | 3,185.1 | Ret |
| 33 | University Of Phoenix | 3,109.5 | Edu |
| 34 | Colorado State | 3,087.1 | Edu |
| 35 | Visa: Personal Credit Card | 3,064.3 | Fin |
| 36 | Identity Guard Service | 3,054.6 | Fin |
| 37 | Norwegian: Cruises | 3,019.5 | T/H |
| 38 | Nutrisystem | 2,881.4 | H/F |
| 39 | Constant Contact Inc. | 2,865.8 | Misc |
| 40 | Superpages.com | 2,837.5 | M/E |
| 41 | Quicken Loans | 2,816.9 | Fin |
| 42 | Best Western Hotels | 2,750.2 | T/H |
| 43 | Amerisave Mortgage | 2,749.6 | Fin |
| 44 | VacationsToGo.com | 2,701.6 | T/H |
| 45 | Volvo XC60: European Crossover Utility Vehicle | 2,556.4 | Auto |
| 46 | FRS | 2,551.5 | H/F |
| 47 | Nuvaring | 2,519.9 | H/F |
| 48 | Dermitage | 2,500.6 | H/F |
| 49 | Dell Studio XPS 16 | 2,401.1 | Tech |
| 50 | Dodge Ram Pickup: Domestic Truck | 2,392.5 | Auto |
|
| GRAND TOTAL | $351,961 |
|
| Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality | |||
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Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
Courtesy - Jack Marshall, ClickZ,
1 comments:
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