Social Media Calling…….

The social media phenomena is moving the industry towards a new paradigm. Zachary Rodgers articulates a report finding that suggests EMarketer has sharply lowered its outlook for ad spending on social networks in this country. A new report from the researcher finds such expenditures will fall 3 percent to $1.1 billion this year as marketers continue their retrenchment in the poor economy. Other story argues about the traffic on Facebook? Up 10%. Twitter? Up 16%. FriendFeed? Flat. But with this can we discount the shift social media has brought or bringing to our lives.

Of course we can ask about Web 1.0, 2.0, 3.0 — Where is the Web Going, and What is the Semantic Web? or How Social Media Influences. David Finch admits that social media has influenced him. He can’t recall the last time he purchased something because of an advertisement he have seen or heard. Every decision seems to be influenced by conversations he had or overheard from social media channels. I am sure this is the case with all of us that are acquainted with the world of web and social media. But Mark Laymon look at online social networking by asking Is Being Social Online Enough?, through which he argues about true open communication (recommended read).

Has Marketing become personal or do we have to personalize our marketing to masses that becomes something “specially” for them. Gary Stein accentuates on how  Social Media Shrunk Big Business and Shana Albert highlight on a simple element on how  Social Media can provide a new life to your static website. Of course how Facebook Helps Brands and Personalities Transform Visitors into Fans is an amplified example of  the Decline of Traditional Advertising and the Rise of Social Media and Using Social Media to “Socialize” Existing Marketing by marketers who are looking to make Social Marketing as a Solution for them. Of course current recession has played an pivot role for those marketers that does not believe in this road of marketing to Seek Alternatives to Traditional Media Channels Amid Recession. With Russia and Brazil Top Social Network Engagement Rankings according to comScore's World Metrix audience measurement service does not discount the effectiveness of this mean of marketing in other countries.

With ever increasing Internet users the emergence and importance of Social Media for marketing has forced itself in all the marketing plans or brains of marketers. A saying “either you learn or life will teach” stands even true for social media - “Either you embrace or it will force in”.