Sharing the 12th Annual Global CEO Survey Redefining success. Its long however a highly recommended read.
According to Samuel A. DiPiazza Jr, Chief Executive Officer, PWC, CEOs around the world are retrenching, indeed many claim to be entering ‘survival mode.’ Our 12th Annual Global CEO survey shows how the financial crisis shattered short-term confidence. The percentage of CEOs who were ‘very confident’ about their one-year revenue growth prospects dropped to 21%, the lowest level in six years. Uncertainty about the future is still running high and confidence no doubt continued to deteriorate after we completed the survey in early December.
He further adds in times of unprecedented economic and financial turmoil like these, however tempting it is to focus on short-term imperatives, we cannot afford to ignore the longer term. Amidst the confusing haze of risks, regulations and recovery packages, this year’s CEO survey asks this question: How do company leaders determine the strategy that will lead to success when the economic fog eventually clears?
The report surveys 1,124 CEOs from more than 50 countries. The report also examines 21 CEOs through extensive conversations and sharing of thoughts on how they were working through these difficult economic times.
This year the 12th Annual Global CEO Survey website contains new, interactive tools, which allow users to customise data and charts for their own businesses.
- View an interactive compilation of video, key quotes and transcripts at pwc.com/ceosurvey/indepth.
- Examine the data from every angle – by business issue, region and industry sector at pwc.com/ceosurvey/thestory.
- Use the benchmarking tool to compare your point of view to that of your competitors and peers.
- Look at the industry summaries – a complete picture of the issues at the heart of each industry.
- Hand-pick the most relevant information and create a custom report.
Samuel attributes the tremendous success of the PwC Global CEO Survey – now it its 12th year – directly to the willing participation of leaders around the world. The CEO commitment to the Survey reinforces its role as a valuabletool, not only for better understanding the current mindset of their peers, but also for identifying the specific risks and the opportunities that they anticipate will shape the future of business.
To read the survey click here

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