I know You

Search an inevitable part of our daily life. At least for people who are acquainted to the world of Internet? Generations prior to me never had it, my and generation after me cannot live without it. The dependence on search and our ever growing appetite of discovering seems to boost by the googles, yahoos of the world. I use to to thing that Google and yahoo gives me what I wanted, but then I wanted to see various “other dimensions”, though I myself was not aware what all or the so called “other” dimensions I want to see but as mentioned about the so called discovery appetite was pushing me to go to the “next level”. So here I was again “searching” new ways to search.

This venture truly helped me to come out with some great findings like Alltop, Answers, Cuil, Popurls, Mahalo, Twellow (for twitter other than its own search), Addictomatic and so on. It was amazing to discover that what all I can discover. Some of these so called search or discovery engines provide with plethora of information on one single page. Taking an example that if I need information about India and its news then hit http://india.alltop.com/ and I will have all information from various site and blog right on single page.

While on my quest to discover I came across some other finding about “'What shall I do tomorrow?' and 'What job shall I take?'.". Yes….Google’s company's chief executive, Eric Schmidt, said during a visit to Britain last year that he would like Google to provide answers to questions like “what shall I do tomorrow”. Of course there will be a role of human genetics, and that is the reason why Google invested £2m in a human genetics firm called 23andMe. You can read the entire article here.

The same article talks about the yahoo’s project panama, which monitors internet visitors to its site to build a profile of their interests. Google in the quest to provide the so called “personalized” results bought DoubleClick for $3.1bn, a company that helps build a detailed picture of someone's behavior by combining its records of web searches with the information from DoubleClick's "cookies", the software it places on users' machines to track which sites they visit. Of course this helped reinforcing my belief about the power of “profiled” database of users or universe.

Lets take this further how about wear your search, when I enter my query as a picture of the birds overhead and have the search engine identify what kind of bird it is, when I capture a snippet of audio and have the search engine identify and analyze it (a song or a stream of conversation) and tell me any relevant information about it? Phweeeeee….. you can read the entire finding here. This is a great post by Marissa Mayer, VP, Search Products & User Experience at Google.

This tells us what we can “expect” or rather expect that we never expected. Goolge’s Universal search, program, which was released last May, according to the post is a an important first step to include images, videos, news, books, and maps/local information in the main Google search results.

A personal profile mixed with human genetics and technology……hmmmmm……I guess it can provide me with some look into the future where search will say “hey I know You”.