When Business went Social….

“Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later”. This is how the article at Business Week on how Social Media Will Change Your Business describe the evolution of Social Media Marketing. We are at the downward spiral economy, and following few economists, the bottom and the aftermath cannot be determined.

Businesses dependent on traditional marketing to reach to its customer may need to rethink their strategy, due to the globalization and of course the budget cuts all across (including marketing) has forced to venture into the social media charted or uncharted territory(s). Having opined that, by no mean I am saying that it is a cheap way to reach your target audience, but surely is a cost effective and efficient one.

The increasingly savvy buying public will quickly shun marketers. Internet readers want information from the Internet. They don't want advertising, marketing, or a "pitch." Social networking tools such as Twitter, YouTube, Facebook and others offer not only the SMBs but now large organizations are venturing into the social media space to venture into new ways to build communities and your brand. Jay Deragon argues in his article “Social Media continues to create lots of conversations relative to when and how businesses will engage in the conversations”.

Marketers are continually hopping onto social media marketing as a perfectly productive means of reaching out to more and more people. Even if they are not able to measure the numbers yet, they are keen on using this tool as an effective means of creating the right buzz about themselves.

Thanks to Web 2.0 you can use this master of a marketer to attract more links to your website or the company. The idea is to create a posting or an advertisement that connects to the user on the website you are choosing to harness. Added to this is the cost efficient & effective advantage that all of us are eventually happy to employ. Search engines also pick up websites that receive natural links from known domain names. These are some first hand advantages of social media marketing that many of us are meaning to ignore so very far into its development. So I believe are we talking another term – The SMM (Social Media Marketing). From my prospective, a definite YES. 

The facebook campaign has quadruples; showing an explicit example for emergence of an imperative social media marketing techniques.  Contrary to it Statistics on advertising during a recession are not promising, and market(s) | economy (s) | company(s) worldwide are either facing a dramatic downturn or virtually collapsing. So is the recession a boost for social media spending? The answer is a simple yes.

We cannot let our brand to commit suicide by not applying the new rules of marketing. While we can be judgmental to evaluate that why social applications will thrive in a recession but the truth remains still as naïve that we need to keep branding during a recession to reap benefits in stronger or fruitful times.

So the Social Learning is here. Are you ready?

Think about it !