Sharing a wonderful articulation by Steve Kayser about the Power and Potential of Social Media sites like Twitter. Steve is an exceptional PR guy, with an impeccable knowledge and experience in the field. I derive a lot of my PR knowledge from him and hence would recommend others to leverage his style of efficient yet truly effective use the new age marketing tools for promotion. His work:-
Several weeks ago I published an article called “An Inconvenient Genius: The Timeless Legacy of an Untimely Man,” about Nikola Tesla. It featured an interview with Marc Seifer, Ph.D., the author of “Wizard: The Life and Times of Nikola Tesla.” Marc is an internationally recognized expert on Nikola Tesla, and his book has been highly praised by such diverse sources as the New York Times, M.I.T Technology Review and the American Academy for the Advancement of Science.
Weeks after the article was posted, a fascinating thing happened. An influential and highly respected leader in the technology media industry “Tweeted” (highlighted with a short text message and link) the article on Twitter.com.
Questions
Within minutes of this Tweet, I began noticing a marked increase in blog traffic. I also started receiving emails regarding the article, the book, and the man himself, as well as some questions and pointed accusations.
Answers
Marc Seifer responds to those questions in this article (I deftly handle the accusations). He and his creative partner, Tim Eaton, have also shared some historical footage and short videos for a feature film project on Tesla they’re working on to help illuminate the answers. The video below includes a rare tribute to Tesla by the legendary New York Mayor Fiorello LaGuardia; the audio was recorded within days of Tesla’s death.
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