Downsized? Fired? Here are the new rules of finding a job.

This is a wonderful articulated piece of advice by David Meerman Scott for those who’s Company lost its funding, Outsourced, Caught in a merger, Downsized, Fired. This article not only identify the new age “marketing yourself” techniques but also provide some insights into how to sustain your market position on the new age marketing map. I wish no one should go through an ordeal like that, & I am sure we will turn back for the good.

David’s Article

It seems like every day I learn of another person who is on the job market. Usually that's because when they need a job, all of a sudden people jump into "networking mode" and I hear from them after years of silence. Hey, I'm OK with that, it's always good to hear from old friends. And I've been fired three times so I certainly know what it's like to be on the job market.

But is this the best strategy to find a job?

Hell no!

If you're like the vast majority of job seekers, you'd do what "everyone knows" is the way to find a job: You prepare a resume, obsessing over every entry to make sure it paints your background in the best possible light. You’d also begin a networking campaign, emailing and phoning your contacts and using networking tools like LinkedIn, hoping that someone in your extended network knows of a suitable job opportunity.

I got news for you. The old rules for finding a job suck in today's market. Well, OK, I admit that is a little harsh. Sure, many people find jobs the old way. Just like credit card companies may sell you a card via direct mail and you may hire some gutter cleaning services from a guy who interrupts you at dinner with a telemarketing call. But it's increasingly rare.

- The old rules of looking for a job rely on spamming your network. (Spam is email that is sent, unsolicited, to a large number of people in substantially the same format. That’s exactly what many job seekers do.)

- The old rules of finding a job required advertising a product (you) with direct mail (your resume that you send to potential employers).

- The old rules of job searches required you to interrupt people (friends and colleagues) to tell them that you were on the market and to coerce them to help you.

You want to find a new job? You have to stop thinking like an advertiser of a product and start thinking like a publisher of information.

So what is the New Rule(s)………Read More