Twitting to Connect

Few days ago while articulating the post about fusion theory of social marketing, I thought to research on companies that are using twitter to connect to their customer(s), partner(s), and so on. I think twitter is a wonderful and strong tool to track and “listen” too. Listen, to me is the fundamental for any start; start of a business plan, strategy or tactics. We all needs to listen to what our employees say, what the analyst says, what our competition says, what people say, what consumer says and so on.

Various individuals and organizations start things like twitter for various reasons. At this point I am not equipped to provide the exact reasoning(s), however at least would like to make an attempt to first identify the companies, and analyze some trend among those who twit, if any, and if possible. I assume that one underlying fact would be for better reach and to establish connection(s).

This is my “first” list of 50 companies, and I don’t have any plans to stop here. I am sure there is huge number of companies that are using twitter and I would attempt to capture some part of it. Just by compiling this (first) list I noticed the diverse set of organizations that are using twitter. So I can safely assume and comment that all company’s either small or big, selling service or hair solution, a research company and so on really believes in the value of social media and its potential. Twitter is one such element of the social media marketing ecosystem.

However I must comment that while compiling this list I noticed that few of them did opened their accounts, started twitting and then finally gave it away (it seems). Why is that? Is it lack of time? Is it lack of resource? Is it they feel it is not a worthwhile activity? Or something else.

Hence, I plan to look into this domain bit deeper and build a trend that would allow me to analyze why companies get into things like twitter, how long they do, how much or how many they are able to attract, and so on. Also planning to identify example of company(s) that are using the so called something “different or innovative” approach while twitting. Let’s see what I get.

I am sure with “Google Alerts” people from the mentioned organization would reach to this site and hence I would like to request them to provide some information about why they started and what they have achieved.

I would appreciate your feedback and suggestion to take this research forward. You can provide your feedbacks through comments or connect with me at Twitter - @shirazdatta

1. sixapart - Six Apart is a Blogging Company
2. forrester - Forrester Research, Inc
3. fastcompany – This is a Fast Company :)
4. IZEAinc - IZEA is a next-generation, Web-based social media marketing company
5. StartupWeekend - Create community and company in a weekend, happening is cities around the world. Hmmmm…something interesting.
6. nextnewnetworks – An online television company.
7. IngenBio – a private human pharmaceutical development company
8. _enlightenment - Online Degree Enlightenment Education Blog
9. sonntagmorgen - custom coffee company…..hmmm….i like it.
10. lunch20 – Lunch 2.0. Though not sure if this is a company but it is a social phenomenon referring to a migration of web 2.0 company employees to other offices around Silicon Valley, sharing lunch and conversation.
11. completexrm - COMPLETExRM a SaaS OEM Foundation Company COMPLETExRM ..CRM, Web Service, VC, FranklinCovey, BPM, SaaS, SOA, Web 2.0, FranklinCovey, saas
12. roovno - Roovno is an India based Research & Development company that provides innovative technology solutions for Entrepreneurs worldwide.
13. otherland – The othe land group is a full-service virtual worlds company. Consulting, Developing and Services for the metaverse.
14. sproutbuilder – Sprout Builder is a technology company that specialize in content creation that is fun and easy.
15. adaptiveblue – Adaptive Blue is a Smart Browsing and Personalization Company
16. crunchbase – Crunch Base is the TechCrunch's Free Tech Company Database
17. dot_design – Dot Design a small, friendly graphic design company, specialising in Logo, Print and Brand Design. I like it as they intro themselves as a small company but this shows that they have the quest of being a big company.
18. ask500 – Ask 500 People a question right from Twitter! @ask500 Q: question-goes-here? answerA or AnswerB or AnswerC Follow @ask500people for company news. It is not clear to me what is this and how it workd but I like what I see. I will try it definitely.
19. buglabs – Bug Labs, company behind BUG, an open electronics, software web services platform
20. billlublin – Bill Lublin is a Real Estate Broker,Investor,Guru and Trainer,Tech Freak, Traveler,Social Media Fanm Movie Buff,Raconteur,and arbiter of Comedy. Hmmmmm….too much for an intro.
21. digium - Digium, the Asterisk Company, is the creator and primary developer of Asterisk, the industry's first open source telephony platform.
22. sitening – Sitening is a technology-focused Web Design and Search Marketing company.
23. Metaversatility –Metaverse Development Company of social/techno-enthusiasts.
24. hookahd – Hookah’d is a small Hookah company based in Las Vegas, NV Changing the Hookah World.
25. tarponltd - Tarpon is an employment benefits company which offers contractors a tax-efficient payroll service.
26. Errata - Errata Security is a consulting company comprised of cutting edge computer security researchers and developers.
27. ProspectMX - Owner of a $4million/year internet marketing company. I like their intro…. “simple & clear”.
28. Hickox – Hickox Studio is a Portland based salon and hair product company.
29. JASEgroup – Jase is a marketing and information technology solutions company, providing Internet marketing and brand management services supported by a creative technical platform.
30. SoftFlexCompany - Shop and save on affordable beading and jewelry supplies. Find tools, findings, and gemstones. Buy all of your stringing essentials from Soft Flex Company.
31. ACContent – AC Content is Associated Content, the people's media company.
32. Shoeboxed – Shoe Boxed is a Web 2.0 company eliminating receipt clutter from your life. I like their intro.
33. DigitalOverload – Digital Overload is an open source solutions provider using Ubuntu Linux.
34. buffalogeek – Buffalo Geek, a Convergence Media Network, parent company of WNYMedia.net
35. bfmwear - NY-based Mom and founder of Baby Fish Mouth, an infant and toddler t-shirt company. We take famous movie lines and put a baby twist on them…..Hmmmmm… “I like what I see”
36. TysonFoods - Tyson Foods is the world's largest protein company.
37. wyldstallyons - Wyld Stallyons are a moving image, animation and film company. Our favourite film is Napoleon Dynamite.
38. urbaneapts – Urban Apartments is a Progressive property management company with 10 Urbane-branded properties and a handful of lease-up and management contracts
39. phusion_nl - Phusion, The Computer Science Company
40. niapromotions - Nia Promotions is a marketing company that specializes in online, virtual marketing. Our niche is in the area of author promotions.
41. Wachovia – Wachovia is here primarily to listen, to learn, to engage with the Twitter community and, occasionally, to share information about our company and services.
42. AdvancedBrain – Advance Brain (ABT) is a neurotechnology company that develops innovative brain training products that maximize human potential.
43. devguide - devGuide.net ltd, a UK computer book publisher and Open Source training company.
44. twelvehorses - Twelve Horses is a full-service relationship marketing and messaging company specializing in desiging interactive communications solutions
45. TSPR – Third String is a live music production company putting on concerts in North Texas! Follow to stay in the loop!
46. infovark – Info Vark is a software company trying to make the world of work a slightly better place :)
47. WeScribeIt – We Scribelt is a Online, US based, transcription company
48. coefficient - Coefficient Media is a Web and New Media company specelizing in designing and implementing drupal powered community sites, podcasts, live streaming, audio and video
49. Cincom – Cincom is a Software Company - 40th Year in the Biz. And yes, that's before Microsoft and before Oracle.
50. SEOGroup – SEO Group is an internet marketing company based in Chicago.