Tell a Friend – Leverage Word of Mouth Marketing

This is not an advertisement, and by no means I would like to make my blog “ad friendly”. I would like to share what I discovered this weekend. Tell-a-friend: - it impressed me with its simple approach of leveraging a word of mouth marketing tool to share the content not only through email but also with your IM  (MSN, Google talk, yahoo) buddies, on your Blogs, Twitter and so on, without leaving or directing away from the actual site. I have integrated it with my blog and you can notice the same at the end of each post. 

Some more information about Tell-a-Friend for a recommended use:

Tell-a-Friend makes it possible for your site visitors to share your content with their friends without directing them away from your site. Tell-a-Friend synchs with their IM, email in the context of the content they're sharing without those tedious pop-up forms that require manual input.

Where can I use it?

The Tell-a-Friend widget works just about any place online:

• Product Pages - replaces the traditional "Email a friend" link to spread the word on products/brands/sites.
• Search Results - pairing the Tell-a-Friend widget button with each listed item will entice users to pass on information like cheap airfare deals, great discount offers, etc...
• News Items - news items usually have tools to share, print and bookmark. Adding the Tell-a-Friend widget adds a more comprehensive set of options to enable interactions while keeping visitors ON your website.
• Blog Posts - word-of-mouth is the best way to direct traffic to your blogs and Tell-a-Friend is the best way to encourage word-of-mouth referrals.
• Get the word out - make time sensitive announcements contests, events and offers to spread the word instantly.

What can I customize?

You can customize Tell-a-Friend in any way you like. Change color, size, included features, channels and outbound messaging. Imagine your users sharing professional looking, formatted messages that carry your branding without being caught by spam filters.

What about the analytics?

Your Tell-a-Friend account includes all the referral activity for your site; the latest trends and effectiveness of referrals. Information on all the activities is available and can be used with reward programs or promotional offers.

What's the cost?

The Tell-a-Friend widget is completely free and hosted by Amazon EC2, so you know it's scalable.

Try it this weekend. You can get further details by clicking here