Social Icons

#

Friday, October 31, 2008

10 Articles on Social Media

With a pretty busy schedule I was not able to post anything for last two days and due to the work load would like to keep Sunday on ease. However would like to share some interesting articles from Social Media space for the weekend reading. I am sure people like to relax on this weekend as much I am doing, however just incase : -

  1. Evolution of Social Media & Viral Marketing

  2. The Social Life Of Shopping

  3. The 5 Critical, Current Responsibilities of a Social Media Expert

  4. How Mainstream is Social Media?

  5. 6.5 Million Americans Watched a Mobile Video and Mobile Social Networking Up 8.8%

  6. 10 Ways to Find Readers for Your Blog By Leveraging Other Online Presence

  7. LinkedIn adds Apps….and relevance

  8. Study: 59% of Top Retailers Now on Facebook

  9. Social Media ROI

  10. 7 Things to Check Before Starting a Business Blog

Have an informative and relaxing weekend !

Wednesday, October 29, 2008

How to Connect the Dots of Web 2.0 Communications

Four Crucial Questions to Help Tap the New Media Power for Business

Web 2.0's Need for Strategic Transition

There is an unfortunate yet growing disconnect developing between corporate America, and the potentially effective opportunities for enhanced online communications offered by the innovative Web 2.0 movement. In short, the dots are not getting connected to demonstrate how the new technology of Web 2.0 can benefit business and organizations.

Photo Courtesy of Brian Solis – www.briansolis.com

As a result, new developments, such as the phenomena of social networking, are being relegated to the world of techies – software developers, online designers, IT vendors and so on. Rather than being seen for its strategic potential to help organizations to better interface with stakeholders and enhance value, the tools of Web 2.0 – including popular social networking sites, such as Twitter and Yammer – are too often dismissed as trivial by executives.

Photo Courtesy of Rodrigo Vera

There are, right now, numerous expos and conferences around the world by and for people with a vested interest in Web 2.0 technology to discuss the nuts, bolts and minutia of what the latest hot social networking platform might be, largely without consideration for how to communicate that enthusiasm to businesses and organizations that can ultimately make it a success.

Preaching to the choir will not get Web 2.0 out of the box.

Here's a reality – with few exceptions, such as Cisco, neither business and organizations nor their support services, such as public relations and advertising agencies, are scrambling to invest in learning Web 2.0's potential. It's simply not happening. Most PR and ad agencies are already woefully behind the curve in learning the online world because if clients have not bought into Web 2.0 there is little chance for billable hours.

It is the responsibility of seasoned business consultants who comprehend the vision of Web 2.0, together with disciples of technology, to shift from talking about tactical online tools and geek jargon to practical strategic uses that will create tangible results and bottom-line value that will get the attention of corporate America.

Vision – Go Look

It starts by leaders stepping back and taking a more strategic view of the competitive landscape. Put aside for a moment all the tactical choices—things like interactive sites, streaming video, viral word-of-mouth tactics, social networks, branding in a virtual world, Web site newsrooms, blogs, and so on—to focus on understanding the strategic business elements that include objectives, perspective, understanding audiences, messages, and outcomes.

4 Crucial Questions You Need To Ask

  1. What does your organization want to achieve by using online media to promote its vision and message, for example?
  2. How can it best manage communications through online media and social networks to gain assurance that the meaning of its words are being conveyed accurately?
  3. How can an organization manage interactions with journalists and bloggers to its advantage?
  4. On a personal level, how can a CEO, leader and executive become media savvy and recognized as an influential and respected voice in a competitive field?

It's time for Web 2.0's strategic transition to the real, practical world to help mainstream businesses and organizations build competition leadership.

Courtesy - by David Henderson, Author of the Media Savvy Leader and Emmy Award-Winning Former CBS News Correspondent, at Expert Access

**************************************

What is Cincom Expert Access?

Expert Access is a business e-zine for senior-level corporate executives, IT and operations managers and technology buyer committees.

Each issue comprises about 16 articles, the most popular of which are the feature articles (on a variety of topics) and the 'Ask the Expert' section where readers' questions are answered by an expert in the particular subject area.

Because Expert Access spans a range of job titles and industries, it must deliver value by presenting the business benefits of the latest technology advances to corporate and operations managers while at the same time getting under the covers of the latest business and production applications for the IT managers and users.

Highly recommended subscription. To Subscriber visit – www.cincom.com/ea

**************************************

Tuesday, October 28, 2008

Searching for Social Networking’s Enterprise Groove

Despite how quickly integrated social networking is becoming in enterprises, it still isn’t scaling to meet the most complex problems faced today.  The well-known success stories of customer service being made more accountable and responsive are emanating out of how @ComCastCares, @JetBlue, @SouthWestAir and other companies are using Twitter as a means to better solve customer problems.  Before social networking, these customers would be relegated to workflows that treated customers more like cattle than people who made paychecks possible.  Twitter, like other social networking sites, has an instantaneous level of accountability to it, and is cutting through processes that got in the way of serving customers, creating a catalyst for process change. 

Making Social Networking Pay By Simplifying Quoting and Ordering Workflows

Getting ready to present at the SAP Configuration Work Group Conference last week on the topic of Web 2.0 and its impact on sell-side processes and development tools and applications, the point of how far social networking needs to go became clear. The SAP CWG Conference is attended by developers, system engineers, managers and enterprise-level geeks.

Instead of giving them a Social Networking 101 presentation, I decided to take the more challenging route and attempt to explain how social networking’s customer information could revolutionize sell-side processes, and how this also changing application development. Of the two points, the one of how social networking is changing app development resonated with this audience. 

With the audience being SAP-centric, the focus on how transaction pipelines, specifically how their Internet Pricing & Configurator (IPC) and Variant Configurator-based workflows could be made more relevant to customers by the infusion of customer insight from social networking apps was presented. Making online ordering capable of anticipating the preferences and needs of customers through the analysis of social networking data, defining service and support plans that are as unique as each customer, and tailoring product customization strategies based on insights gained are all potential areas that could benefit.  These workflows are beyond reliance on APIs and even XML.

Social Networking’s’ Impact on App Development

The more I worked through these process areas of transaction pipelines, online ordering, and stock-balancing service requests from resellers for example, the more it became clear that enterprise-based form development relying on AJAX had the potential to bring customer insights from social networking apps. Imagine being able to have an enterprise form that had all relevant transaction data complete with real-time updates from Twitter, Facebook or any other social networking app regarding conversations with the customer?  Or being able to see who cross-shopped and then purchased a customized product and what they had been promised in terms of delivery date?  This is beyond a CRM system or an order management system; it is the ability to see how an enterprise makes and keeps commitments to customers and the real-time results of being accountable and transparent.

Despite this appearing to be futuristic, I did find examples of enterprise working diligently to integrate social networking data into these process areas.  Toyota has done this on their hybrid new product development and introduction (NPDI) process workflows, in addition to another auto manufacturer working to resolve dealer complaints due to parts outages by using social networking feedback. 

Key Take-Aways

From the conversations with the audience after the presentation last week, the following take-aways emerged.  It’s interesting to note that many SAP customers had sent their development and programming engineers there to learn more about using IPC and Variant configurators to support new selling strategies.  Their insights are provided below:

·    The majority spoken with are relying on J2EE-based programming approaches with ABAP integration to support new selling strategies. A few had worked with AJAX for complex online forms.  AJAX, even in this enterprise-centric audience, had lots of interest.

·    SAP’s enterprise focus is to bring what they are calling harmonization to ERP data so that sales quotes can be produced directly from that system, previously CRM data had been used.  Harmonization sounded a lot like integration, and it was great to see SAP product managers speak about social networking as a part of their future direction and their use of Wikis and other socnets internally.

·    Customers’ perceptions of delivery performance and order accuracy as measured through social networking queries (Twitter) are getting attention by SAP developers.  On this topic I found a dichotomy in this developer community.  There are those developers who see social networking as necessary for bring greater accuracy, accountability and immediacy to customer feedback and those that see existing e-mail systems as sufficient. Between the two groups, one developer on his own had attempted to build out an app that would give real-time customer satisfaction ratings with delivered products over time.  This was a reverse-grading application that had the customer rate his company with every shipment that arrived.  It’s a great idea, using social networking to quantify every order delivered to every customer.

Summary
Personally, I like hanging out with developers and programmers at a conference like this.  I learned quite a bit and also found that social networking’s influence on application development, from tools and apps to code being written, is growing.  The bottom line is that social networking has the potential to greatly impact these complex, ugly and often chaotic processes companies rely on.  The lag time will be the development of app tools that give these developers the opportunity to architect entirely new approaches to solving these problems. 

Courtesy – Louis Columbus, Perfect CEM

Sunday, October 26, 2008

Happy Diwali

On Occasion of Diwali I would like to wish all the readers of the blog a very happy Diwali. Due to the holiday season I am not putting any new post and trying to enjoy this festive season. However I am missing the most important person in my life this Diwali. I am sure the feeling would be mutual.

however for readers who are not aware about Diwali here is some information about Diwali from Wikipedia:-

Deepavali, or Divali is a major Indian festival, and a significant festival in Hinduism, Sikhism and Jainism. Many legends are associated with Diwali. Today it is celebrated by Hindus, Jains and Sikhs across the globe as the "Festival of Lights," where the lights or lamps signify victory of good over the evil within every human being. The festival is also celebrated by Buddhists of Nepal, particularly the Newar Buddhists.

In many parts of India, it is the homecoming of King Rama of Ayodhya after a 14-year exile in the forest.[4] The people of Ayodhya (the capital of his kingdom) welcomed Rama by lighting rows (avali) of lamps (deepa), thus its name, Deepavali. This word, in due course, became Diwali in Hindi. But, in South Indian languages, the word did not undergo any change, and hence the festival is called Deepavali in southern India. South India celebrates it as Light of Lamps that fills the dark New Moon day(Deepavoli: Deepam=Lamp, Oli=Light(Tamil)). It is also marked in parts of Southern India as the day Lord Krishna defeated the demon Narakasura.

Diwali is celebrated on the first day of the lunar Kartika month, which comes in the month of October or November.

In Jainism it marks the nirvana of Lord Mahavira, which occurred on October 15, 527 BCE. The Sikhs celebrate Diwali for a different reason; on this day, the Sixth Guru, Guru Hargobind Ji, was freed from imprisonment along with 52 Hindu Kings (political prisoners) whom he had arranged to be released as well. After his release he went to Darbar Sahib (golden temple) in the holy city of Amritsar. There, he was greeted by Sikhs and many other people. In happiness they lit candles and diyas to greet the Guru. In India, Diwali is now considered to be a national festival, and the aesthetic aspect of the festival is enjoyed by most Indians regardless of faith.

To read more about this festival of light click here

Wednesday, October 22, 2008

Business Blogging - Technorati’s latest numbers

Barry Hurd at 123 Social Media took a nice task to build a metrics about Business Blogging. I agree with Barry that the latest number on blogging are hard to find sometime, so this is a quick post to Technorati’s “State of the Blogosphere” report released this week. The very nice part about this report is that it pulls data from several other sources and really allows for businesses to understand how wide the marketplace is. He has pulled some bullet points from Technorati for the readers to skim over, but suggest to browse the original article for more details.

comScore MediaMetrix (August 2008)

  • Blogs: 77.7 million unique visitors in the US
  • Facebook: 41.0 million | MySpace 75.1 million
  • Total internet audience 188.9 million

eMarketer (May 2008)

  • 94.1 million US blog readers in 2007 (50% of Internet users)
  • 22.6 million US bloggers in 2007 (12%)

Universal McCann (March 2008)

  • 184 million WW have started a blog | 26.4 US
  • 346 million WW read blogs | 60.3 US

77% of active Internet users read blogs

  • Brands Permeate the Blogopshere - Whether or not a brand has launched a social media strategy, more likely than not, it’s already present in the Blogosphere. Four in five bloggers post brand or product reviews, with 37% posting them frequently. 90% of bloggers say they post about the brands, music, movies and books that they love (or hate).

The following idea chart detailed a GREAT point about blogging for business:

Blogging has opened up unique opportunities.

Blogging has brought many unique opportunities to these bloggers that otherwise would not have been available. One in four have been invited to participate in an event as a result of their blog, one in five have contributed to a print publication as a result of their blog, and almost as many have found themselves on TV and/or on the radio.

clip_image001

If you look at the chart above- it highlights something that many business bloggers fail to leverage: blogging leads to additional exposure opportunities. It may be an chance for radio, print, television, or public speaking. All of those opportunities tie back into the “social media” aspects of blogging, and if done correctly the material created in radio, print, television, and speaking can all cycle back into a growing social media campaign.

Tuesday, October 21, 2008

Strategic Entrepreneurism

Though I am waiting to get my hands on the book Strategic Entrepreneurism in which Jon B. Fisher discuss about key issues for startups in the New Economy, but just noticed this article reprinted from the book on Sandhill. This is a small representation (though good to read) where Jon seems to have made an honest attempt to touch the American Education system which is state of crisis.

I would like to agree with Jon here as I truly believe that education is an important tool that helps you to broaden your worldview. Mahatma Gandhi once said “There will have to be rigid and iron discipline before we achieve anything great and enduring, and that discipline will not come by mere academic argument and appeal to reason and logic. Discipline is learnt in the school of adversity.” Further he opined “You don’t have to burn books to destroy a culture. Just get people to stop reading them.”

Hence it’s of key imperative for education system worldwide to ensure sustainability as it is the benchmark for any fundamentally strong economy or country, and we cannot make an error to derail this. As the repercussions of this error could be strong and lets all face it’s an error creeping into the American Society. “An error does not become truth by reason of multiplied propagation, nor does truth become error because nobody sees it.” – Mahatma Gandhi.

So now not going much into the details or more quotes here is Jon’s article:-

It used to be that the state of the American education system was something you could often hear lamented in the teachers' lounge, but not very often in the board room.

Who could blame entrepreneurs for placing education low on their hierarchy of concerns? From Gates to Zuckerberg, the list seemed only to be growing longer with names of impressive people who had proven education irrelevant to their successful quest to change the world. That is, until now.

Entrepreneurs have recently started to stand up and take notice of a new era upon us, an era in which the next great commercial successes will be in industries like energy and power. Here the breakthroughs will be highly technical in nature and will be attained only by people with genuinely superior expertise and ingenuity in their fields.

There certainly won't be any shortcuts in this new model. To be sure, the days aren't gone in which a dropout can change the future of business with a line of computer code. But increasingly the success of American industry--and indeed, the fate of the world’s future--depends upon training and educating people who have the skills to crack substantially more complex codes of science and engineering, such as how to harness nuclear energy, how to deliver clean energy and how to desalinize water, to name just a few.

In other words, the rules for success in industry are changing to depend far more heavily on our education system, which was once the finest in the world, but is today on the brink of collapse.

We must restore our American universities to world leadership, as they participate in the battleground for our industrial preeminence in the 21st century and beyond.

Monday, October 20, 2008

Marketing Technology in Recession

As the US economy slows down, Indian companies face diminishing workload and lowering margins. Seeing certain withdrawal symptoms, rupee & stock market furiously fluctuating, it might be time for us to make the most of it by channelizing marketing in the right direction. I wish I could have said that this is not a time for worry; but I would further add that it’s a time for some strategizing.

As the US market slackens, Indian firms fear a danger; no matter what sector we are talking about. Of suffering lesser work, lesser profits and even the fear is sinking of having work taken away from them. However even the fact that we are going through turbulent times panic wouldn’t help us, rather we need to prepare ourselves well for what is to come. Organizations that had worked or are currently working to shape their marketing strategy for the downturn will emerge stronger when economic growth returns.

That is the trick. To make the most of what marketing costs offer you in a slump. As the economy slows down, this is the time you can leverage yourself to the utmost by investing in your image. If you present your strengths at the time of a slowdown, it puts you at an edge around your client. If you show results and enthusiasm at a time when all is not well, you are bound to reap benefits in the long run.

Instead of worrying over the US economic slowdown, it is a time of cost saving for most Indian companies. However pure cost saving would not lead you nowhere; hence we need to systematically think about rerouting our marketing dollar to get closer to our customer(s). That is the only way you can recover from loosing profit margins. When you concentrate on confidence building with clients at this point, you are bound to make a stronger statement that will stay with them much after the slowdown has recovered. You can focus on some image building, find newer clients during the slump, and who knows, you might win a whole new set of friends. This is the time where we need to dive deeper into our existing clients building stronger and longer ties.

It is up to the Indian industry to make the most of the situation now. If everyone’s cutting costs in the US, which is where most of India’s business comes from (it is Indian software industry's largest market with a whooping 61 per cent share), there are all the more chances that more varied work will flow into countries like India. However it does gives us the opportunity to explore opportunities of doing more central software or knowledge development instead of cloning processes that have simply been passed on by our Western counterparts.

So far we are primarily providing back-office services. There are little chances of doing premium work like coding and engineering management. So this might be a good time for Indian techies to learn the intricacies of the technology market as it works across the globe. This again requires us to undertake serious marketing so we are able to garner more work out of currently confused companies abroad that are not sure how they want to go about maneuvering the economic recession.

The flipside, once again to India’s advantage, is that companies don’t cut down on processes that are mandatory to day-to-day processes. They may instead cut down on more nonobligatory jobs like consulting. This gives an advantage to Indian companies that undertake tasks indispensable to routine needs of an organization. In an interview HCL chairman Shiv Nadar said, “Our work is the core of the client's business processes.” He says the company primarily focuses on technology services, which don’t impact their business in such a slowdown.

Innovation. That is another key to successfully rise out of the slowdown. Invest smart, get business that will impact you lesser and provide unique services at a good cost to new clients and old. This will boost your business now to propel outsourced work later. Indian technology firms can also look at exploring newer markets where they have not reached so far. With low costs, extended services and newer offerings, they can lure clients.

Technology for India is an area of excellence and it is time for us to invest and use global best practices for India’s benefit. If we provide the right services at agreeable terms, invest into the image building and infrastructure for the industry, we are likely to benefit in the long term.

Another Important aspect of the India IT is to create or develop or acquire the “Intellectual Property”. Any downturn or upturn we need to build and/or revise the IP as per the changing dynamism and a look into the future. According to Dale Wolf (http://www.perfectcem.com/) creating Intellectual property is a universal truth, whether a country is in a recessionary or in a growth mode ... that it is our intellectual property that enables us to better satisfied customers. An “IP” is what a company can differentiate itself from its friends known as Competition. The ability to create uniqueness in one’s process, delivery, implementation, etc. can provide the competitive advantage that is require to tied over any downturn(s). McDonald’s targeted service time for a burger is 7 minutes delivery, no matter which part of the globe you are.

Social Media is another innovative way to market your product & service. Worldwide, social media phenomena are catching at a fast pace than expected. No matter if you are college going student or a vice president of the company you are hooked into some or the other social networking sites. So can I safely say that you target audience is out on the social web, though the key attribute for you would be to identify these social media subsets where your prospects or target audience are networking. The phenomena and its strength is great however like every place or post I write about social media, I always like to provide a word of caution. It is not cheap and can easily derail your brand image if not done in a correct or effective manner. Simple tools like Twitter to listen about your product or organization to interacting with your target audience over Linkedin, or through blogging; the power of Social Media is enormous.

When in peace prepare for war. And that is what we ought to do. Utilize the time to strategize the marketing efforts/resources for reaping benefits in medium to long term.

Sunday, October 19, 2008

Marketers, get ready for the social networks?

Marketers are continually hopping onto social media marketing as a perfectly productive means of reaching out to more and more people. Even if they are not able to measure the numbers yet, they are keen on using this tool as an effective means of creating the right buzz about themselves.

With enormous statistics produced by Facebook as an example, the Social Media space is one aspect that marketers, globally cannot afford to miss. In an innovative big to promote itself, Aquafina created a contest on video networking website MySpace for users to create a winning video. The reward was a trip to none-other-than the Sundance Film Festival. The brand has profiled itself on MySpace since 2006, filling in with podcasts and film festival updates. This was one of their most innovative and effective ways to reach out to the film community. The influence that social media marketing of this kind provides cannot be met with a single line ad.

Closer home, even Bollywood [s1] films are now are getting promoted on Facebook, YouTube and Orkut. Hence the films are getting popular even before it is released and the reader profile perfectly complimented the audience the film required.

Social media marketing can be a tricky game. If your existence on the web is simply a platform for your company, you might want to get involved with B2B media marketing that allows you to access the communities you specifically want to target. You can access this on networks like ITtoolbox or LinkedIn.

On the other hand, you can involve more publicly by hosting podcasts, webcasts and blogs for your brand on the numerous social networking websites with their readership of anything like a million. Since people are talking about you anyway, you might as well don the discussion hat and play along. It will only benefit your brand. Even companies to for better reach are making a series of online educational & promotional videos, podcasts and screencasts, available on the social media sites YouTube, Ning and Facebook. The famous bollywood actor Amitab Bachan, Aamir Khan and other are hooked to blogging. Marketing experts like Dale Wolf runs the perfect customer experience management (www.perfectcem.com) blog, Steve Kayser’s Expert Access newsletter has managed to achieve a phenomenal global subscription base of nearly 141,000 subscribers. These examples truly accentuate the importance of these next generation tools for marketers.

Twitter is another tool that companies all across are extensively using to connect with their customer, partners & son on.  My small research on companies & big names on Twitter could be accessed here. Additionally Peter’s enormous task showcase the companies that have embrace the Social Media could be accessed here and my take on it here

For those who have still not recognized the perfectly simple and productive marketing tool that social media provides, it is time to wake up and smell the coffee. There is no challenging the tremendous traffic that a good posting can attract. These will be people who can add to your business and a lot of them will be ones who will keep coming back to your website.

Thanks to Web 2.0 you can use this master of a marketer to attract more links to your website or the company. The idea is to create a posting or an advertisement that connects to the user on the website you are choosing to harness. Added to this is the low cost advantage that all of us are eventually happy to employ. Search engines also pick up websites that receive natural links from known domain names. These are some first hand advantages of social media marketing that many of us are meaning to ignore so very far into its development.

It’s easy to assume that most of the traffic generated thus will not be productive. But a trend that has been noticed is that while initially you might see a spurt of visitors, the numbers will stabilize soon after. And this will be the number to reckon with. It could be clients, customers, partners, potential partners, All of whom need to be on your list. It is also not presumptuous to say that a lot of the secondary traffic that visits your website could be people interested in what you provide.

Simply advertising on Web 2.0 is an efficient means of attracting traffic to your website. Because the number of users is so high on this case, it adds to the traffic you will eventually attract. Again, the only trick is to make it available to your target audience because the click, as we all know, is only a flick of a second.

While the profits of such marketing do not add up immediately or even evidently, it will generate a linkage on the web that will support your business through mentions, connects and recommendations. Social media marketing perfectly compliments your other forms of marketing. It can even be a support system for you as this is one means of communication that has no time span or recurring costs involved.

Another term touted with as much ease as social media marketing these days is ‘social media optimization’. With this, brands aim to alter their website such that it makes it easily searchable and receives more mention on blogs and podcasts etc. Adding a blog to your own website is a greater way of going about it. If your website is static, it will get more dynamic with regular updates and with several links connecting to anything that you post.

Social media marketing can therefore be a great means to promote your site through social media networks as well as within 3D worlds like Second Life and There.com.

Instead of randomly rushing through this sea of information, marketers prefer to build on a specific idea for brand awareness and then encourage brand attention and feedback with increased albeit more casual visibility. What cautions them is the user feedback that can also be negative. But one cannot forget that users in this case also become contributors and when the product is good, gladly act as ambassadors. As more threads are attached to your name, viral marketing picks up at an unprecedented pace. And this is where the crux of the game lies.

Marketers are therefore now busy fine tuning themselves to the new needs of this growing media that cannot be ignored. Social media marketing is far removed from traditional concepts of marketing. This makes it a more challenging medium but one that can be most effective in the medium to long run.

Intellectuals are still pondering over measurements that most correctly define the reach of this new media. There are four broad measures identified so far—audience, content tracking, online media analysis and online market research. Whatever the measurements and whatever its reach, opinion is unanimous for social media marketing. There seems to be nothing like it in the near future.


[s1]The Indian Film Industry like Hollywood

Thursday, October 16, 2008

The ROI of Social Computing

Today while digging for my daily dose of articles, I came across this one by Matthew Hodgson on Social Computing Magazine. It was interesting to identify some of key highlight from his article. The most prominent for me was that the activities companies (unfortunately) investing in social media without clear objective, and with high expectation of quick returns. The underlying attribute of any new age marketing is fundamentally similar to the traditional marketing which is of defining your goals & objectives. The element that even with the so called new age marketing and social media marketing you require is of being persistently patience” . However it seems to be the missing link in companies investing in activities like social media marketing. Hence you can see much prominent companies starting things like twitting, blogging, & so on, however never had the patience to reap benefits over a period a time.  Another somewhat similar attribute that I noticed among the traditional and new age marketing is lack of clarity in its ROI. Even the fact that we have best know analytics supporting the web marketing which can definitely support our decision however cannot provide us with accurate ROI in case of social media.    

I agree with Matthew argument on investment by companies in social computing tools is paying off however as mentioned you have to be persistently patience with this initiative. It is no longer forcing people (even internal employee) to make it a part of their daily life, rather it is about community building and management. Give them what they like and where they feel a part of.

Not going much in details here is Mathew’s article:

The rise of blogs, lifestreaming, and social media in business has put a focus on the overall return on investment. What is the real value in social computing? It turns out, quite a bit.

I made a presentation just recently in Sydney to local government on intranets and how I think they're dead.

Around 10 years ago, we held great hopes for our intranets. For our investment [1] we expected the technology would deliver cost savings, working efficiencies, collaboration and best-practice knowledge management. By 1998, we'd spent about $10.9 billion USD [2] on corporate intranets, yet our ideals about collaboration remained relatively unrealised with COIs ignoring the strategic value and assuming that an intranet's only purpose was to serve as an information repository. After spending billions of dollars we'd received little more than an electronic filing cabinet.

Part of the failure to realise the value of intranets was our misplaced trust that the newly emerging Web technology would somehow deliver something that is essentially a people process, because collaboration and knowledge management is about people, not technology. The other failure is in our management practices and a missunderstanding about how people work --; that information is somehow a product, a Word document for example, that, like an engine in a car factory, is produced by the end of a hard days work.

Traditional Work Process

There's no return on investment to be had in this paradigm. As my AppGap colleague Jon Husband writes in his article The Design of Knowledge Work, it reflects a very Tayloristic view of the world, where efficiency is to be had by motivating workers to behave in more efficient ways, rather than to think smarter. Certainly, you can offer better tools like large intranet repositories with a wealth of information inside, but the synthesis of information into knowledge is a difficult task when the person who created a piece of information, or a similarly empowered individual, is not there to help you know where to look, understand what you find, and then assimilate it.

The truth of most modern work is that we analyse data and information and reach out to our networks in order to gain access to knowledge. We collaborate on ideas and then have a burst of work that reflects the sharing of ideas. And, of course, once we have produced something, we then tend to socialise it again within our networks in order to refine the ideas we've produced. This is knowledge work in action and people are at the centre of it.

Social Computing at Work - The ROI

Of course, when I say collaborate I mean individuals engage in a range of activities, from using the telephone or meeting face-to-face, to using Twitter or engaging others through blogs, in order to reach out to people (not technology like traditional intranets), in order to socialise ideas, create new thinking, help refine old ideas and make them better.

Social Computing at Work - The ROI

This is where modern organisations find their investment in social computing tools is paying off. Tools, like Twitter, give employees instant access to their trusted network of colleagues, friends and experts. Blogs allow people to have access to other people's thoughts in a storytelling style that communicates in a much more personal and effective way than a clinical report ever can. And then, of course, individuals can comment and ask the author a direct question and have a discussion that leads into the use of other social computing tools.

Its this access to people that the investment in social computing tools brings. When considering closing down the walls to applications like Facebook or Twitter, consider the impact on workers inability to access the experts in their professional networks. When considering bringing social computing tools into the organisation look at how they will support and strengthen communication within your internal communities of practice. This is the ROI for social computing and when used as part of an array of tools that help connect people, facilitate communication and collaboration, then it can rejuvenate your intranet and make it live!

Tuesday, October 14, 2008

Searching for Social Networking’s Enterprise Groove

Another recommended read by Louis Columbus at the PerfectCEM blog. I must admit that PerfectCEM started by my ex-colleague Dale Wolf was one of the catalyst for me to start blogging.

So here is the article.

Despite how quickly integrated social networking is becoming in enterprises, it still isn’t scaling to meet the most complex problems faced today.  The well-known success stories of customer service being made more accountable and responsive are emanating out of how @ComCastCares, @JetBlue, @SouthWestAir and other companies are using Twitter as a means to better solve customer problems.  Before social networking, these customers would be relegated to workflows that treated customers more like cattle than people who made paychecks possible.  Twitter, like other social networking sites, has an instantaneous level of accountability to it, and is cutting through processes that got in the way of serving customers, creating a catalyst for process change. 

Making Social Networking Pay By Simplifying Quoting and Ordering Workflows

Getting ready to present at the SAP Configuration Work Group Conference last week on the topic of Web 2.0 and its impact on sell-side processes and development tools and applications, the point of how far social networking needs to go became clear. The SAP CWG Conference is attended by developers, system engineers, managers and enterprise-level geeks.

Instead of giving them a Social Networking 101 presentation, I decided to take the more challenging route and attempt to explain how social networking’s customer information could revolutionize sell-side processes, and how this also changing application development. Of the two points, the one of how social networking is changing app development resonated with this audience. 

With the audience being SAP-centric, the focus on how transaction pipelines, specifically how their Internet Pricing & Configurator (IPC) and Variant Configurator-based workflows could be made more relevant to customers by the infusion of customer insight from social networking apps was presented. Making online ordering capable of anticipating the preferences and needs of customers through the analysis of social networking data, defining service and support plans that are as unique as each customer, and tailoring product customization strategies based on insights gained are all potential areas that could benefit.  These workflows are beyond reliance on APIs and even XML.

Social Networking’s’ Impact on App Development

The more I worked through these process areas of transaction pipelines, online ordering, and stock-balancing service requests from resellers for example, the more it became clear that enterprise-based form development relying on AJAX had the potential to bring customer insights from social networking apps. Imagine being able to have an enterprise form that had all relevant transaction data complete with real-time updates from Twitter, Facebook or any other social networking app regarding conversations with the customer?  Or being able to see who cross-shopped and then purchased a customized product and what they had been promised in terms of delivery date?  This is beyond a CRM system or an order management system; it is the ability to see how an enterprise makes and keeps commitments to customers and the real-time results of being accountable and transparent.

Despite this appearing to be futuristic, I did find examples of enterprise working diligently to integrate social networking data into these process areas.  Toyota has done this on their hybrid new product development and introduction (NPDI) process workflows, in addition to another auto manufacturer working to resolve dealer complaints due to parts outages by using social networking feedback. 

Key Take-Aways

From the conversations with the audience after the presentation last week, the following take-aways emerged.  It’s interesting to note that many SAP customers had sent their development and programming engineers there to learn more about using IPC and Variant configurators to support new selling strategies.  Their insights are provided below:

  • The majority spoken with are relying on J2EE-based programming approaches with ABAP integration to support new selling strategies. A few had worked with AJAX for complex online forms.  AJAX, even in this enterprise-centric audience, had lots of interest.
  • SAP’s enterprise focus is to bring what they are calling harmonization to ERP data so that sales quotes can be produced directly from that system, previously CRM data had been used.  Harmonization sounded a lot like integration, and it was great to see SAP product managers speak about social networking as a part of their future direction and their use of Wikis and other socnets internally.
  • Customers’ perceptions of delivery performance and order accuracy as measured through social networking queries (Twitter) are getting attention by SAP developers.  On this topic I found a dichotomy in this developer community.  There are those developers who see social networking as necessary for bring greater accuracy, accountability and immediacy to customer feedback and those that see existing e-mail systems as sufficient. Between the two groups, one developer on his own had attempted to build out an app that would give real-time customer satisfaction ratings with delivered products over time.  This was a reverse-grading application that had the customer rate his company with every shipment that arrived.  It’s a great idea, using social networking to quantify every order delivered to every customer.

Summary
Personally, I like hanging out with developers and programmers at a conference like this.  I learned quite a bit and also found that social networking’s influence on application development, from tools and apps to code being written, is growing.  The bottom line is that social networking has the potential to greatly impact these complex, ugly and often chaotic processes companies rely on.  The lag time will be the development of app tools that give these developers the opportunity to architect entirely new approaches to solving these problems. 

Monday, October 13, 2008

Why Social Networking Strategies Fail: A Cautionary Tale

My dear friend Louis Columbus talks about how social networking can be a relatively low-cost way to keep in touch with your customers, but it also can result in a customer-service nightmare if not handled properly. He shares the below story of one company's missteps in social networking at Ecommerce Times.

With so many companies tightening their budgets in the midst of the tough, uncertain economic climate, there's a tendency to look at social networking as the new, free panacea. I've seen a few financial services and insurance companies start social networking strategies, promising to be open and reach out to their customers -- only to turn these strategies into yet another communication channel where they do all the talking and none of the listening.

One particular financial services company, which will remain nameless in this column, serves as a cautionary example. Friends of mine work in these companies, and their experiences also form the basis of this worst practices list:

Worst Practice #1: Lying About Your Financial Viability

Splashed across the front page of one financial institution's Web site is the assurance of financial stability and of its financial viability being secure. The CEO of this firm also proudly states that he believes in "joining the conversation" with customers and has created a variety of interactive forms of online communication.

Insiders who help manage IT at this financial institution tell me that call center supervisors respond to the easy ones and the harder ones gets escalated up. The CEO hasn't actually responded to a single inquiry yet.

With so much uncertainty about financial institutions today and the pledge of this CEO to "join the conversation," followed by the hypocrisy of having call center supervisors respond, definitely makes this a worst practice.

Worst Practice #2: Corporate Blogs That Tell It Like It Isn't

A subprime mortgage lender began a blog to also assure their customers that the firm was fine. At the time the blog was created, it appeared that the company would make it. Yet as the inevitable meltdown occurred when people quit paying their mortgages, the blog became a lightning rod for angry customers who had been promised every type of refinancing deal imaginable. Finally, Customer Service took it over and then shut it down.

The cautionary tale from this: If you have a corporate blog, keep it real. Blog comments became a litany of worst practices in telemarketing as customer after customer provided insights into what they had been promised and then what happened to them.

Worst Practice #3: Massive Redesigns With No Customer Feedback

As subprime mortgage lenders struggled with their financial positions internally, many cut back on program and product management staff who were responsible for making sure their electronic initiates stayed in touch with customer needs and requests. The result: Entirely new Web sites rolled out with no prior testing by customers and no launch process, even internally.

As a result, about a month ago, a well-known mortgage lender's call centers were deluged with calls from homeowners wanting to know how to pay their mortgages online. The new site had not been tested with actual customers for usability, and there had been no regression tests on Firefox browsers, only Microsoft (Nasdaq: MSFT)  Internet Explorer 8. So, only customers running IE 8 could even see the site; those running FireFox received an Admin error that made it look like the site was gone. Chaos ensued. It took over two weeks to get mortgage accounts straightened out after this.

Worst Practice #4: Failing to Carry Over Functions

All the Account Alerts and RSS Feeds were also completely re-set with the Web site as well, which meant that those subscribers who were accustomed to getting e-mail  alerts no longer received them. A mild inconvenience, yet the RSS Feeds for the old site had not been translated over to the new site either. This meant business customers did not get their updates on current rates and new information from the mortgage lender either. Again, this resulted in many phone calls and eventually was resolved, but just goes to show how social networking needs to be a definite forethought, not an after-thought.

Promising to listen and then ignoring the feedback of customers put this mortgage lender into an even more difficult situation, angering customers in the process. Unless a company is really willing to listen and serve, and even re-define processes to do so, it should stay away from social networking strategies.

Sunday, October 12, 2008

How to Build Your Cross-Channel Selling

With Social Networking

Attaining the optimal mix of product selection, pricing, content in catalogs and collateral, and the tailoring of guided selling and navigation within multi-channel management strategies is too important to leave to just trial and error. Lacking frameworks to define the optimal mix of resources, anecdotal data instead of actual results often define the mix of resources across channels. Tapping into the immediate feedback social networking can provide, there isn't the need to just rely on anecdotal data anymore. You can find out what's working and why, quickly.

Cross-channel shoppers spend more, tend to be more loyal, and purchase more from companies that get cross-channel selling as close to optimal as possible.

Cross-Channel Shoppers Are King

With so much at stake from being able to attract and retain cross-channel shoppers, the need for optimizing content, applications, pricing and product selection is crucial. Several studies have highlighted how much more profitable it is to attract cross-channel shoppers than being only focused on just a single channel for a given type of customer.

  • Getting the optimal mix of guided selling, content and catalogs is critical. Customers who rely on multiple channels are 70% more likely to purchase from dealers, or in the case of retailers, their stores, and 110% are more likely to purchase from a retailer's catalog. The IBM study, "Integrated Multi-Channel Retailing (IMCR): A Roadmap to the Future," quantifies how cross-channel shoppers are catalysts of increased sales growth over time.
  • Cross-channel shoppers are the heavy spenders online, from catalogs and in stores. Studies by AMR Research, DoubleClick and many others all support the fact that cross-channel shoppers consistently spend 50 percent or more than a single channel shopper. Another study showed that cross-channel shoppers spend 70% more than those that rely on just a single channel.
  • The long-term effects of being more optimally aligned with cross-channel shoppers' needs are most evident in the area of loyalty. Studies from McKinsey & Company state that only 15% of loyalty is gained from perceived product quality and promotional strategies, leaving 85% to the actual purchasing and post-sales purchasing experiences of customers.
  • Cross-shopping consumables lead to selling workgroup printers for one printer manufacturer. Based on positive experiences with cross-channel shopping in consumables, one printer manufacturer is finding that repeat printer customers now routinely purchase replacement printers online, and only visit channel partners to

    see the larger, more expensive workgroup models.

    With so much at stake in selling to cross-shoppers, companies need to get beyond trial and error and define a framework that will make optimizing them possible.

    Optimizing Channels Using Value Curves and Social Networking Feedback

    W. Chan Kim and Renée Mauborgne in "Creating New Market Space," an article published by Harvard Business Review in January 1999, define the concept of value curve where the key elements of product, service and delivery were compared. The following graphic created by Kim and Mauborgne of Bloomberg's value curve is shown below. The seven categories below the value curve include those attributes most critical to customers who

    rely on multiple channels for information. The financial information services value curve Kim and Mauborgne published is shown below.

    Bloomberg's Value Curve

    Retailers and other companies that are heavily dependent on multi-channel strategies are using the framework to measure how each of their channels measures up to key elements of product, service and delivery. Accessibility, added-value services during the shopping process, browsing, convenience and pricing are listed along the bottom of the graphic. Next, each channel is graphed according to their relative strengths and weaknesses on each factor. The value curve is a scorecard of how existing multi-channel strategies are performing.

    Social Networking: The New Catalyst for More Profitable Cross-Channel Selling

    There's just not enough time anymore to wait and see if your mix of applications, content, catalogs, pricing and service is optimal every ninety days. It needs to be a daily take on performance, and with social networking, that's possible without being obnoxious or

    intruding to your customers.

    Consider the following approaches in which companies are using social networking to gain insights into how they can achieve higher levels of cross-channel optimization:

    • Starbucks is a leader in this area with two popular social-networking initiatives including MyStarBucksIdea.com and their very active participation on Twitter with @starbucks. Based on the data they have, they can easily define their value curve and takes steps to create more of an optimal mix for enabling cross-channel shopping.
    • Dell has embraced Twitter and has the potential to understand how they could chart the feedback they are getting to define the value curve for their multi-channel efforts. You can find the Social brand Index compiled by Jonathan Kash on his blog Fluent Simplicity and a listing of Dell employees and departments on Twitter there as well.
    • A pet-food manufacturer is using its blogs to post web-based surveys that continually ask customers their expectations versus experiences online, in-store and with printed and online catalogs and changing product mix by segment accordingly. A student of mine is the operations director for this company, and she has successfully built a value curve for each income segment of her customer base, leading to a major shift in online pricing and product strategies.

    Bottom line: Striving to get real-time feedback on how cross-channel shoppers' expectations versus experiences measure-up is one of the most valuable insights any company can get. Optimizing cross-channel experiences can now be done with real-time data based on listening to customers using social networking.

    Courtesy – Louis Columbus @ Expert Access

    Saturday, October 11, 2008

    Yahoo! Web Analytics Offers Real-Time Traffic Statistics

    Another site traffic statistics tool hits the web, and its called Yahoo Analytics. Based on a similar name as Google Analytics, they introduce Yahoo! Web Analytics as a powerful enterprise site analytics tool that provides real-time insight into visitor behavior on your website with powerful and flexible tools and dashboards.

    A key advantage of Yahoo Analytics, (much like Woopra, but without the 10K pageviews limit) is you get detailed real-time reporting within minutes after an action occurs on your website so that webmasters can quickly identify dips in key site metrics or monitor the performance of new content. Real time traffic monitoring is really an addictive feature.

    New features like drag & drop data filters, custom report wizards, and segmentation selector, allows you to view the performance or characteristics of specific types of products, visitors and web pages, which will help online marketers and website designers enhance the visitor experience, increase sales and reduce marketing costs.

    Earlier this year Yahoo! had acquired IndexTools, a leading provider of Web analytics software for online marketing. Now they have launched IndexTools in a new avatar as Yahoo! Analytics. With huge competition in the site analytics space, and Sitemeter ready to upgrade,  only time will tell if Yahoo! will replace Google metrics on websites.

    Yahoo! Web Analytics is currently being offered to Yahoo! Small Business customers who host e-commerce sites with Yahoo!, as well as to advertisers who work with Yahoo! Custom Solutions and Yahoo! Buzz Marketing. They are also rolling out to third-party application developers who build widgets and other mini-apps for Yahoo! users via developer network or Yahoo! Open Strategy tools.  They  will be rolling the service out in phases for the remainder of 2008 and into next year.

    Courtesy – Quick Online Tips

    Friday, October 10, 2008

    Bankers might need 50 years to regain credibility

    Joe Mysak at  Bloomberg has following take on the Banker & their Credibility-

    The full effect of the financial crisis is still murky. We do know that state and local tax revenue is declining, and that the business environment is turning sour. A bumper crop of municipal bond defaults seems likely

    Those are the words that can begin to describe the people most Americans would term “bankers”. Rarely has a broadly defined category of occupation sunk so far, so fast.

    Not too long ago, careers in finance beckoned the ambitious and avaricious. In New York, in particular, the only lives worth living seemed to be led by those who worked on Wall Street and whose compensation was determined in widely reported, year-end, life-altering bonuses.

    That ended, I suspect, shortly after noon on Friday, 3 October, when the US House of Representatives passed the $700 billion financial market rescue plan designed to reopen the nation’s credit markets.

    How long will it take to rehabilitate the profession? Is it three years? Five years? A decade? Fifty years?

    No longer will the thin-skinned bully boys visit their wrath upon those who dared to criticize their doings

    The last few weeks have gone by in a blur. And yet it was just the sitzkrieg, the phony war. The real bloodshed will occur in the weeks and months ahead. Nobody knows what the real outcome of this disaster will be, although it’s very likely that the financial industry will be crushed.

    Now the scene shifts to Washington.

    This isn’t a temporary shift, either, as the US treasury attempts to pick up the pieces of the financial system. No, I have a feeling that no matter who wins the presidency, we are going to see newly empowered regulators go on the rampage. The taxpayers will demand nothing less.

    The lords of finance are finished, at least for a while. No longer will these notoriously thin-skinned bully boys visit their wrath upon those who dared to criticize their doings.

    Out: Regulators who can be intimidated.

    In: US attorneys scrapping for a fight.

    Wall Street banks and securities firms maintain lobbyists and associations in Washington to present their case to those who work on Capitol Hill. The almost $1 trillion rescue plan renders these folk nullities. Can they speak with any authority, even any credibility?

    I’m not saying this is necessarily a good thing. Yet, this seems to be the consequence of almost bankrupting the country. Finance surrendered.

    Mutiny in Congress and the gyrations of the Dow Jones Industrial Average have overshadowed the municipal bond market. That is, until governor Arnold Schwarzenegger of California sent an email to treasury secretary Henry Paulson on 2 October saying the state might have to turn to the federal government for a little loan of $7 billion.

    The municipal bond market had almost shut down by the time the governor sent his email, dozens of issuers shelving their borrowing plans upon the advice of their underwriters.

    For several years the government has been looking at the municipal market, in particular at how states and municipalities invested the proceeds they raised from bond issues. I hope the big bailout doesn’t distract them because if a market richly deserves some scrutiny, it is this one.

    I almost don’t know where to begin, but how about with Moody’s Investors Service lowering the credit rating on the Massachusetts Turnpike Authority Metropolitan Highway System?

    On 2 October, the rating company put out a press release stating that the “key reasons for the downgrade are narrowing debt service coverage ratios due to escalating debt service and increased interest costs associated with exercised swaptions,” and you can stop right there.

    Swaptions! Interest-rate swaps and derivatives! From coast to coast, these things are eating issuers alive. I’m not sure I’m angrier at the bankers who so aggressively pitched the things, the politicians who bought into them because they could get campaign contributions from the brokers who set them up, or the bond rating companies that rarely delved into the risky nature of these products in their regular analyses.

    The full effect of the financial crisis is still murky. We do know that state and local tax revenue is declining, and that the business environment is turning sour. A bumper crop of municipal bond defaults seems likely.

    How fitting it is that they will be coming even as the rating companies cave in to issuers’ insistence that they all deserve upgrades to AAA.

    As for the bankers, they admitted the ignorance of their actions by going to Washington and asking for a bailout. They didn’t understand some of these layers upon layers of securities they had created. They didn’t surrender, so much as abdicate. It will be some time before anyone listens to their like again.

    Wednesday, October 8, 2008

    (Updated) Twitting to Connect

    Firstly, I would take this opportunity to thank all for such an overwhelming response to the earlier post - Twitting to Connect. I have updated another 50 names to the list.

    At the outset I would request you to glance the list below, and I am sure you will be amazed to see the diverse nature of companies that are on twitter. No matter which industry, segment, user groups, and so on; they have simply joined the party. The buff of Social Media seems to be at a stage of chasm that would enable marketers to open a new stream in reaching to their customers, competitors, partner and so on. From big research company like forrester, Gartner_inc to ask500 that seems to have invented a twitter Q&A format. Company’s like bfmwear (Baby Fish Mouth) an infant and toddler t-shirt company is extensively using Twitter for raising awareness, networking, and driving sales/traffic.

    sproutbuilder twit to listen to their customers for questions, comments, concerns and praise. An interesting aspect they touched is “listen”. I must admit that more than 30 companies that responded mentioned listening as an attribute of being on twitter. And I echo their response, that yes indeed Twitter slowly but surely seems to be becoming an essential tool for listening. Additionally sproutbuilder use twitter to run contests, bounce ideas, and interact.

    One of my favorites - Cincom with efforts of some wonderful people like SteveKayser are effectively utilizing the entire social media space to take its brand to the next level marketing, and in turn getting much closer to its customer. As mentioned in my earlier post that Cincom seems to be heading toward building an entire social media marketing ecosystems. I kudos the work of these companies.

    I do not intend to promote any company here, or Twitter for that matter, but the potential of a simple concept like twitter, it effectives and of course it varied use amazes me the most.

    However I would like to throw a word of caution here. This is not an exercise that you should enthusiastically start without having a clear sense of objective you plan to achieve. While I was researching this list I noticed that few of the companies have not even twitted for more than 2 months.

    To entrench an important aspect of this new age social media marketing is that at least fundamentally it is much like the traditional marketing. If you do not have a clear objective or goals it can easily derail your brand image. What marketer need to ensure is the underlying consistency & effectives across all the channels of communication. No matter how big or small the communication channel is, your prospective clients, partners, even employees may be “tuned” into it.

    I would appreciate any of your feedbacks, comments, suggestion, and critique through the comment or contact me section. Additionally if you would like to connect at Twitter - @shirazdatta

    1. sixapart - Six Apart is a Blogging Company
    2. forrester - Forrester Research, Inc
    3. fastcompany – This is a Fast Company :)
    4. IZEAinc - IZEA is a next-generation, Web-based social media marketing company
    5. StartupWeekend - Create community and company in a weekend, happening is cities around the world. Hmmmm…something interesting.
    6. nextnewnetworks – An online television company.
    7. IngenBio – a private human pharmaceutical development company
    8. _enlightenment - Online Degree Enlightenment Education Blog
    9. sonntagmorgen - custom coffee company…..hmmm….i like it.
    10. lunch20 – Lunch 2.0. Though not sure if this is a company but it is a social phenomenon referring to a migration of web 2.0 company employees to other offices around Silicon Valley, sharing lunch and conversation.
    11. completexrm - COMPLETExRM a SaaS OEM Foundation Company COMPLETExRM ..CRM, Web Service, VC, FranklinCovey, BPM, SaaS, SOA, Web 2.0, FranklinCovey, saas
    12. roovno - Roovno is an India based Research & Development company that provides innovative technology solutions for Entrepreneurs worldwide.
    13. otherland – The othe land group is a full-service virtual worlds company. Consulting, Developing and Services for the metaverse.
    14. sproutbuilder – Sprout Builder is a technology company that specialize in content creation that is fun and easy.
    15. adaptiveblue – Adaptive Blue is a Smart Browsing and Personalization Company
    16. crunchbase – Crunch Base is the TechCrunch's Free Tech Company Database
    17. dot_design – Dot Design a small, friendly graphic design company, specialising in Logo, Print and Brand Design. I like it as they intro themselves as a small company but this shows that they have the quest of being a big company.
    18. ask500 – Ask 500 is where People ask question right from Twitter! @ask500 Q: question-goes-here? answerA or AnswerB or AnswerC Follow @ask500people for company news. It is not clear to me what is this and how it workd but I like what I see. I will try it definitely.
    19. buglabs – Bug Labs, company behind BUG, an open electronics, software web services platform
    20. billlublin – Bill Lublin is a Real Estate Broker,Investor,Guru and Trainer,Tech Freak, Traveler,Social Media Fanm Movie Buff,Raconteur,and arbiter of Comedy. Hmmmmm….too much for an intro.
    21. digium - Digium, the Asterisk Company, is the creator and primary developer of Asterisk, the industry's first open source telephony platform.
    22. sitening – Sitening is a technology-focused Web Design and Search Marketing company.
    23. Metaversatility –Metaverse Development Company of social/techno-enthusiasts.
    24. hookahd – Hookah’d is a small Hookah company based in Las Vegas, NV Changing the Hookah World.
    25. tarponltd - Tarpon is an employment benefits company which offers contractors a tax-efficient payroll service.
    26. Errata - Errata Security is a consulting company comprised of cutting edge computer security researchers and developers.
    27. ProspectMX - Owner of a $4million/year internet marketing company. I like their intro…. “simple & clear”.
    28. Hickox – Hickox Studio is a Portland based salon and hair product company.
    29. JASEgroup – Jase is a marketing and information technology solutions company, providing Internet marketing and brand management services supported by a creative technical platform.
    30. SoftFlexCompany - Shop and save on affordable beading and jewelry supplies. Find tools, findings, and gemstones. Buy all of your stringing essentials from Soft Flex Company.
    31. ACContent – AC Content is Associated Content, the people's media company.
    32. Shoeboxed – Shoe Boxed is a Web 2.0 company eliminating receipt clutter from your life. I like their intro.
    33. DigitalOverload – Digital Overload is an open source solutions provider using Ubuntu Linux.
    34. buffalogeek – Buffalo Geek, a Convergence Media Network, parent company of WNYMedia.net
    35. bfmwear - NY-based Mom and founder of Baby Fish Mouth, an infant and toddler t-shirt company. We take famous movie lines and put a baby twist on them…..Hmmmmm… “I like what I see”
    36. TysonFoods - Tyson Foods is the world's largest protein company.
    37. wyldstallyons - Wyld Stallyons are a moving image, animation and film company. Our favourite film is Napoleon Dynamite.
    38. urbaneapts – Urban Apartments is a Progressive property management company with 10 Urbane-branded properties and a handful of lease-up and management contracts
    39. phusion_nl - Phusion, The Computer Science Company
    40. niapromotions - Nia Promotions is a marketing company that specializes in online, virtual marketing. Our niche is in the area of author promotions.
    41. Wachovia – Wachovia is here primarily to listen, to learn, to engage with the Twitter community and, occasionally, to share information about our company and services.
    42. AdvancedBrain – Advance Brain (ABT) is a neurotechnology company that develops innovative brain training products that maximize human potential.
    43. devguide - devGuide.net ltd, a UK computer book publisher and Open Source training company.
    44. twelvehorses - Twelve Horses is a full-service relationship marketing and messaging company specializing in desiging interactive communications solutions
    45. TSPR – Third String is a live music production company putting on concerts in North Texas! Follow to stay in the loop!
    46. infovark – Info Vark is a software company trying to make the world of work a slightly better place :)
    47. WeScribeIt – We Scribelt is a Online, US based, transcription company
    48. coefficient - Coefficient Media is a Web and New Media company specelizing in designing and implementing drupal powered community sites, podcasts, live streaming, audio and video
    49. Cincom – Cincom is a Software Company - 40th Year in the Biz. And yes, that's before Microsoft and before Oracle.
    50. SEOGroup – SEO Group is an internet marketing company based in Chicago.
    51. P_planning – Profound Planning and Events is an event planning company catering to the Tampa Bay area
    52. SOURCEBoston - Parent company of SOURCE Boston and SOURCE Barcelona
    53. hexolabs - Web 2.0 and Mobile Media Company, India
    54. Epiphone – Epiphone is a Guitar Company
    55. bigbluehat - web manufacturing company
    56. zondervan - Zondervan, a HarperCollins company, is a world leader in Christian communications and the leading Christian publishing brand.
    57. City_Loan - California Loan company looking to network with potential clients and investors.
    58. kekaya - Start-Up Internet Company based in Munich, Germany.
    59. SuccessComGroup - A full-service communications agency tweeting about the industry, live from the company's PR dept.
    60. One2OneNetwork - One2One Network is THE Women's Word of Mouth Marketing Company. Fun Projects. Cool Perks. Nice People.
    61. maxmanagement - Max Management focust op online (travel) marketing en online media. Ook druk met The Online Company TradeTracker Belgium TravelMedia Web Retail Company.
    62. DeptZero - Department Zero is an alternative marketing company that specializes in grassroots, experiential, sweepstakes and online marketing.
    63. FabulousSavings - An Internet marketing company that makes shopping and saving a breeze!
    64. ResortQuest - ResortQuest Vacation Rentals - Full-service Vacation Rental management company
    65. gorillatango - 1st run short movie distribution company
    66. Mediachase - .NET Business collaboration and eCommerce Software Solutions Company
    67. EventsbyEvonne - Boutique event planning company that specializes in highly personalized weddings and events in all of the Hawaiian islands and the San Francisco bay area.
    68. webook - Writing loves company
    69. SAP_Info - We're a pretty big software company. You?
    70. printfection – Printfection is a hybrid technology and on-demand manufacturing company empowering people to design, buy, and sell a wide variety of custom printed merchandise.
    71. memothentic - From selling sports memorabilia in my garage to an NFL license, web development company, online business is the best!
    72. Chitika - Chitika is a blog advertising company with a network of thousands of blogs/websites
    73. LansingSJ – Lansing State Journal is a News and information company serving Mid-Michigan
    74. ShaneandShawn - Shane and Shawn Ward are twin designers and owners of SHANE&SHAWN, their footwear apparel company that transcends brand into full blown Jet-Setting subculture.
    75. digitalfridge - Digital Fridge is a video production company in NE Tennessee.
    76. reedmedia – Reed Media is a Social media production company
    77. banjax – Banjax is a small web engineering company.
    78. BCollective – Brain child Collective is a Multimedia Production company specializing in Photo, Video, Design, and Web.
    79. buildasign – Build a sign is an online sign design company
    80. mackdigital – Mack Digital is a Digital Comic Company.
    81. taron - Web design and marketing company
    82. xplane – Xplane is a Visual Thinking Company.
    83. AIRSCorp – AIRS is a Company of The RightThing
    84. blackpulp – Black Pulp is a company of designers and friends in Houston, TX
    85. hotelexperience - The Hotel Experience is an industry blog manager by Hilton Bellevue, a Dow Hotel Company property.
    86. pmzrealestate - PMZ Real Estate is a real estate company
    87. DominosPizzaSA – Domino Pizza SA is Pizza Company in SA
    88. quickenloans – Quicken Loans is a Mortgage company and online lender.
    89. bigelowtea - Bigelow Tea is a specialty tea company.
    90. fbd_ie – FBD Insurance is an insurance company in Ireland
    91. pearson - Pearson is an international media company.
    92. MutinyUniverse – Mutiny Universe is a film production company
    93. bondibeachbabes – Bondi Beaches Babes is a marketing company that use models to promote business products, services and fashion.
    94. travelnursing - Travel Nursing is basically……a Travel Nursing Company
    95. rahuketu – Rahu Ketu is a Software Development Company
    96. hasslerecords – Hassle Records is a UK independent record company
    97. ColliersIdaho - Colliers Idaho is a commercial real estate brokerage company.
    98. urbanhumanity – Urban Humanity is a Portland Clothing Company
    99. Forum Nokia – Forum Nokia is the largest Global Mobile Developers Community
    100. Gartner_inc - Gartner is the leading global provider of independent and objective technology

    Connect at @shirazdatta

    When All News is Bad News.

    On the day when phrases like “Carnage Across Globe”, “Blood Bath at Market”,  “Revisit of the Great Depression”, and so on are being commonly used, I am not able to post or talk anything else than some information about the stock market. The only words coming to my mind is “Scary”.

    I am not sure that if this is a like a nuclear bomb explosion. And if that is the case, will there be any aftermath like “Secure your career before storm hits job street”. Virtually nothings positive seems to be happening or working. I am sure there are some “sentiments” attached to way the market is behaving because fundamentally at least some markets across the world are strong.

    A report from Wall Street Journal suggests that The Federal Reserve said it will bypass ailing banks and lend directly to American corporations for the first time since the Great Depression, and it hinted strongly at further interest-rate cuts -- a cocktail of unconventional and conventional remedies for an economy whose prognosis is deteriorating rapidly. Herald Tribune reporting Britain earmarks $87 billion to bail out banks, Reuters reporting Hong Kong slashes rates,  CNBC India reporting Mkts nosedive on sharp cut in European indices,  Financial Times reporting Moscow to pump $37bn into biggest state institutions, our dear old friend Oil falls below $87 on economic slowdown fears (AP), even Gold edges down on oil, platinum near 3-year low and how can our political leaders stay away from this so even McCain and Obama clash over economy.

    Hence this is a day When All News is Bad News. 

    God Bless us All.

    Monday, October 6, 2008

    Twitting to Connect

    Few days ago while articulating the post about fusion theory of social marketing, I thought to research on companies that are using twitter to connect to their customer(s), partner(s), and so on. I think twitter is a wonderful and strong tool to track and “listen” too. Listen, to me is the fundamental for any start; start of a business plan, strategy or tactics. We all needs to listen to what our employees say, what the analyst says, what our competition says, what people say, what consumer says and so on.

    Various individuals and organizations start things like twitter for various reasons. At this point I am not equipped to provide the exact reasoning(s), however at least would like to make an attempt to first identify the companies, and analyze some trend among those who twit, if any, and if possible. I assume that one underlying fact would be for better reach and to establish connection(s).

    This is my “first” list of 50 companies, and I don’t have any plans to stop here. I am sure there is huge number of companies that are using twitter and I would attempt to capture some part of it. Just by compiling this (first) list I noticed the diverse set of organizations that are using twitter. So I can safely assume and comment that all company’s either small or big, selling service or hair solution, a research company and so on really believes in the value of social media and its potential. Twitter is one such element of the social media marketing ecosystem.

    However I must comment that while compiling this list I noticed that few of them did opened their accounts, started twitting and then finally gave it away (it seems). Why is that? Is it lack of time? Is it lack of resource? Is it they feel it is not a worthwhile activity? Or something else.

    Hence, I plan to look into this domain bit deeper and build a trend that would allow me to analyze why companies get into things like twitter, how long they do, how much or how many they are able to attract, and so on. Also planning to identify example of company(s) that are using the so called something “different or innovative” approach while twitting. Let’s see what I get.

    I am sure with “Google Alerts” people from the mentioned organization would reach to this site and hence I would like to request them to provide some information about why they started and what they have achieved.

    I would appreciate your feedback and suggestion to take this research forward. You can provide your feedbacks through comments or connect with me at Twitter - @shirazdatta

    1. sixapart - Six Apart is a Blogging Company
    2. forrester - Forrester Research, Inc
    3. fastcompany – This is a Fast Company :)
    4. IZEAinc - IZEA is a next-generation, Web-based social media marketing company
    5. StartupWeekend - Create community and company in a weekend, happening is cities around the world. Hmmmm…something interesting.
    6. nextnewnetworks – An online television company.
    7. IngenBio – a private human pharmaceutical development company
    8. _enlightenment - Online Degree Enlightenment Education Blog
    9. sonntagmorgen - custom coffee company…..hmmm….i like it.
    10. lunch20 – Lunch 2.0. Though not sure if this is a company but it is a social phenomenon referring to a migration of web 2.0 company employees to other offices around Silicon Valley, sharing lunch and conversation.
    11. completexrm - COMPLETExRM a SaaS OEM Foundation Company COMPLETExRM ..CRM, Web Service, VC, FranklinCovey, BPM, SaaS, SOA, Web 2.0, FranklinCovey, saas
    12. roovno - Roovno is an India based Research & Development company that provides innovative technology solutions for Entrepreneurs worldwide.
    13. otherland – The othe land group is a full-service virtual worlds company. Consulting, Developing and Services for the metaverse.
    14. sproutbuilder – Sprout Builder is a technology company that specialize in content creation that is fun and easy.
    15. adaptiveblue – Adaptive Blue is a Smart Browsing and Personalization Company
    16. crunchbase – Crunch Base is the TechCrunch's Free Tech Company Database
    17. dot_design – Dot Design a small, friendly graphic design company, specialising in Logo, Print and Brand Design. I like it as they intro themselves as a small company but this shows that they have the quest of being a big company.
    18. ask500 – Ask 500 People a question right from Twitter! @ask500 Q: question-goes-here? answerA or AnswerB or AnswerC Follow @ask500people for company news. It is not clear to me what is this and how it workd but I like what I see. I will try it definitely.
    19. buglabs – Bug Labs, company behind BUG, an open electronics, software web services platform
    20. billlublin – Bill Lublin is a Real Estate Broker,Investor,Guru and Trainer,Tech Freak, Traveler,Social Media Fanm Movie Buff,Raconteur,and arbiter of Comedy. Hmmmmm….too much for an intro.
    21. digium - Digium, the Asterisk Company, is the creator and primary developer of Asterisk, the industry's first open source telephony platform.
    22. sitening – Sitening is a technology-focused Web Design and Search Marketing company.
    23. Metaversatility –Metaverse Development Company of social/techno-enthusiasts.
    24. hookahd – Hookah’d is a small Hookah company based in Las Vegas, NV Changing the Hookah World.
    25. tarponltd - Tarpon is an employment benefits company which offers contractors a tax-efficient payroll service.
    26. Errata - Errata Security is a consulting company comprised of cutting edge computer security researchers and developers.
    27. ProspectMX - Owner of a $4million/year internet marketing company. I like their intro…. “simple & clear”.
    28. Hickox – Hickox Studio is a Portland based salon and hair product company.
    29. JASEgroup – Jase is a marketing and information technology solutions company, providing Internet marketing and brand management services supported by a creative technical platform.
    30. SoftFlexCompany - Shop and save on affordable beading and jewelry supplies. Find tools, findings, and gemstones. Buy all of your stringing essentials from Soft Flex Company.
    31. ACContent – AC Content is Associated Content, the people's media company.
    32. Shoeboxed – Shoe Boxed is a Web 2.0 company eliminating receipt clutter from your life. I like their intro.
    33. DigitalOverload – Digital Overload is an open source solutions provider using Ubuntu Linux.
    34. buffalogeek – Buffalo Geek, a Convergence Media Network, parent company of WNYMedia.net
    35. bfmwear - NY-based Mom and founder of Baby Fish Mouth, an infant and toddler t-shirt company. We take famous movie lines and put a baby twist on them…..Hmmmmm… “I like what I see”
    36. TysonFoods - Tyson Foods is the world's largest protein company.
    37. wyldstallyons - Wyld Stallyons are a moving image, animation and film company. Our favourite film is Napoleon Dynamite.
    38. urbaneapts – Urban Apartments is a Progressive property management company with 10 Urbane-branded properties and a handful of lease-up and management contracts
    39. phusion_nl - Phusion, The Computer Science Company
    40. niapromotions - Nia Promotions is a marketing company that specializes in online, virtual marketing. Our niche is in the area of author promotions.
    41. Wachovia – Wachovia is here primarily to listen, to learn, to engage with the Twitter community and, occasionally, to share information about our company and services.
    42. AdvancedBrain – Advance Brain (ABT) is a neurotechnology company that develops innovative brain training products that maximize human potential.
    43. devguide - devGuide.net ltd, a UK computer book publisher and Open Source training company.
    44. twelvehorses - Twelve Horses is a full-service relationship marketing and messaging company specializing in desiging interactive communications solutions
    45. TSPR – Third String is a live music production company putting on concerts in North Texas! Follow to stay in the loop!
    46. infovark – Info Vark is a software company trying to make the world of work a slightly better place :)
    47. WeScribeIt – We Scribelt is a Online, US based, transcription company
    48. coefficient - Coefficient Media is a Web and New Media company specelizing in designing and implementing drupal powered community sites, podcasts, live streaming, audio and video
    49. Cincom – Cincom is a Software Company - 40th Year in the Biz. And yes, that's before Microsoft and before Oracle.
    50. SEOGroup – SEO Group is an internet marketing company based in Chicago.