Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

In today’s internet-driven and instant-communication world, customers have more power than ever, and they’re using it.  Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions.

Pete is Executive VP of Strategic Services, Nielsen Online and author of the soon-to-be-released book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World”

In his book Pete reveals strategies to influence the voice of the customer that will ultimately build your brand or tear it down.  He shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.

Based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.

On June 30th, Pete will deliver a webcast where he will share customer stories and outline his six drivers of brand credibility in today's world.  You can register for this event at www.cincom.com/blackshaw.

Courtesy - Randy Saunder, Perfect CEM