Customer Trends that Can't Be Ignored

If you are wondering what's happening in the world of your customers, consider these statistics and there implications.

If you are not wondering, start…

• Consumer IP traffic surpassed Business IP traffic in 2008 and the gap is predicted to widen.
• Consumer Information Technology is advancing faster than Enterprise technology.
  Social Networking dominates Global Internet traffic. In 2008, all of the top 10 sites are in some way involved in Social Networking. These six were in the top 10 in 2005 but no longer are: ebay, Amazon, Microsoft, aol, go.com and google.co.uk.
• Fifteen to twenty-four year olds are 2 time more likely to connect via social networks than email. In contrast, adults 44+ years of age are 1.5 time more likely to use email than social networks.

The source: www.morganstanley.com/techresearch

These people are your customers and they are involved in a massive conversation. What are they saying about you, your company and offerings? What if they are not saying anything? What are you saying? Is it visible? Is it credible?

Courtesy - John Todor, Perfect CEM