A new generation of SaaS-driven platforms is redrawing the enterprise software battleground. Here’s what vendors must do to emerge victorious.
The Software-as-a-Service (SaaS) industry continues to grow rapidly. Over the past three years, revenues of the top 20 SaaS companies grew at close to 50 percent and 2007 saw several new IPOs in the space. The industry has also matured significantly in recent years. Both vendor offerings and business models have become more robust, while SaaS adoption has spread from small and medium businesses (SMBs) to large enterprises. Estimates indicate that the SaaS market could grow to more than $35 billion over the next five years, with significant penetration of SaaS in all major software categories.
The success of SaaS is driving broad change across the software industry. One of the most significant implications of this broad-based change is the emergence of a new kind of software platform. The increase in SaaS application consumption and development is driving the need for a new set of platform technologies built specifically to support SaaS.
As with the evolution of technology platforms in the past, we are beginning an exciting time for the industry, as a host of megavendors and startups engage in the emerging SaaS platform wars. This excerpt from our new report, “Emerging Platform Wars in Enterprise Software,” outlines several factors that will drive platform success. Software companies need to consider incorporating these elements into their offerings in order to win this next-generation battle.
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